The Drum: Marketing Stories with Diane Young

Tackling taboos through marketing

Taboos are starting to be broken by marketers - there are three award-winning examples from The Drum Marketing Awards in my Marketing Stories podcast this week. Hosted on Acast. See acast.com/privacy for more information.

Reinventing roads with users and commerce in mind

In the future, road infrastructure will give real time incentives to commuters to diversify their choices. Roads will be the centre of a data-driven ecosystem for transportation and advertising. This episode, written by Charlotte McEleny, examines why roads will need to evolve along with the cars we drive on them. Hosted on Acast. See acast.com/privacy for more information.

The role of online marketplaces in the retail revolution

This episode of Marketing Stories provides a marketing perspective on what is happening in retail. Diane Young looks at how the infrastructure supporting ecommerce is playing a big role in the retail revolution, why not sweetness and light for every type of online retailer, and why 85% of people who found a brand online recently are planning to purchase through them again. Hosted on Acast. See acast.com/privacy for more information.

Will artificial intelligence replace human creatives?

Diane Young reads from a Drum magazine article asking: "Will our industry include creative engineers and creative scientists in future as AI becomes more integral to the creative process?" Hosted on Acast. See acast.com/privacy for more information.

Why food is the new sex

In this episode of Marketing Stories, CEO of The Drum Diane Young explores the future of food. Based on an article from Sonoo Singh, Marius Robles, CEO of Imagine Foods shares his predictions of edible robots, doctors in fridges and an end to obesity. Hosted on Acast. See acast.com/privacy for more information.