Fresh Ears

How to create compelling branded content, with the BBC

This week, Jainnie Cho, VP of BBC StoryWorks at BBC Studios joins Fresh Air Founder, Neil Cowling and Director of Content, Michaela Hallam. They discuss where the BBC and brands cross over to make compelling content with great storytelling. We also discuss recent audio news, and there's a podcast recommendation from Jainnie herself. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audioSee omnystudio.com/listener for privacy information.

How Well Is Your Podcast Actually Doing? With Bumper

Dan Misener and Jonas Woost, from the data-driven podcast growth agency Bumper, sit down with Fresh Air's Director of Content, Michaela Hallam, and Director of Marketing, Richard Blake. Together, they delve into how the Bumper dashboard can help brands and businesses make sense of their podcast data to drive growth Plus the usual chat about recent audio news, and there's a podcast recommendation from Dan Misener himself. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audioSee omnystudio.com/listener for privacy information.

Why Podcasts Work For Luxury Brands, with T Brand Studio

Raquel Bubar, Managing Director at T Brand Studio - The content studio of New York Times Advertising sits down with Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam. They explore the opportunities for luxury brands in podcasting and discuss their recently released partnership project: This Is Not A Beauty podcast from L’Oreal Groupe. Plus the usual chat about recent audio news, and there's a podcast recommendation from the Fresh Air team. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio Useful links: New York Times Advertising T Brand Studio Website L’Oréal Groupe’s This is Not A Beauty Podcast  NYTimes.com destination page Apple Podcast Spotify Podcast Cartier Trinity’s Linked by Love Paid Post on Nytimes.com Wellcome Paid Post on NYTimes.com See omnystudio.com/listener for privacy information.

Acast, Ads & Podcast Creativity, with Lizzy Pollott

Lizzy Pollott,  Acast's Chief Communications and Brand Officer,  sits down with Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam. Together they discuss how brands can work with podcasting on a commercial basis and the value Acast can deliver to enable this. Plus the usual chat about recent audio news, and there's a podcast recommendation from the Fresh Air team.To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio See omnystudio.com/listener for privacy information.

How Brands Can Earn Their Own Attention, with Steve Pratt

This week, Steve Pratt, Founder of Pacific Content, Consultant and Author joins Fresh Air Founder Neil Cowling and Director of Content, Michaela Hallam. Together, they delve into how and why brands should strive to be more daring to earn their own attention. And how bypassing media companies and building your own audience is the way forward. All this and a chat about recent audio news, in addition to a podcast recommendation from Steve himself. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to Freshair.audioSee omnystudio.com/listener for privacy information.