Recruiting Insight

Recruiting Insight

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In the Recruiting Insight podcast, industry veterans Mark Johnson and Ben Hess deliver timely, relevant, and actionable insights for real estate leaders. Together, they serve as Managing Partners at Recruiting Insight, a comprehensive talent acquisition solutions provider for the real estate industry, specializing in agent recruitment, hiring, and retention.Ben Hess is serial entrepreneur, writer, and coach who has helped hundreds of real estate companies, teams, and managers excel at...
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Episode List

Book More Recruiting Appointments: The Expert's Formula for a 30% Conversion Rate

Jul 22nd, 2025 12:00 AM

Send us a text💡 ** Book More Appointments: The Exact Formula for a 30% Conversion Rate **Unlock the proven strategy real estate leaders use to consistently convert 30% of leads into appointments—and turn your pipeline into profit!In this power‑packed session, you’ll learn: 1. 🔍 Targeted Lead IdentificationHow to pinpoint and prioritize high-quality prospects who are ready to engage. 2. 🗣️ Scripted Outreach with a Personal TouchThe exact phrasing to grab attention, build trust, and spark interest. 3. ⏱️ Timing & Follow‑Up StrategiesThe sweet spots for reaching out—and when to follow up for maximum impact. 4. 📈 Tracking & Optimization TemplatesEasy-to-implement trackers and metrics to monitor performance and keep improving. 5. 🎯 Bringing It All TogetherWatch a real-world walkthrough of the formula in action, complete with common objections and polished rebuttals.⸻Why It MattersA 30% conversion rate isn’t just a nice-to-have—it’s a game changer. Whether you’re an independent agent or a team leader, this system helps you: • Stop chasing cold leads • Maximize every conversation • Book more real, committed appointments⸻

Learn how LYON REAL ESTATE Captured an Additional $405K in Company Dollar Last Year by Focusing on Experienced Agent Recruiting

May 29th, 2024 5:00 PM

Send us a textOur theme this season is going to be:  “How’d YOU Do That?”And we’re going to talking to leaders who developed and executed a compelling recruiting strategy…that really worked. This week we’re going to be connecting with Anthony Jackson.Anthony is the Vice President of Finance and Operations of Lyon Real Estate --one of the most prominent real estate companies in central California.About 18 months ago the Lyon executive team and managers set out to increase the % of experienced agents they brought into the company.  And they’ve had great success, increasing experienced agent hiring by 180% in 2023.  Anthony is going to walk us through this transition from a financial and operations perspective.   I think you’ll learn a lot from Lyon’s journey and capture of some take aways you start using right away. Let’s get started.

How Carol Bullman from Jack Conway Recruited $139M in Experienced Agent Production

May 15th, 2024 6:00 PM

Send us a textIt’s a great day to recruit! Thanks for joining us as we kick-off our summer season of the Recruiting Insight podcast.Our theme this season is going to be:  “How’d You Do That?”And we’re going to talking to leaders who developed and executed a compelling recruiting strategy that produced incredible results under today’s market conditions.This week we’re going to be talking to Carol Bulman.Carol is the CEO of a Jack Conway--one of the most prominent real estate companies in the Boston metro area.Under Carol’s leadership, Jack Conway has grown into a regional powerhouse with 19 offices stretching from the North Shore of Boston all the way out to Cape Code.With just under 700 agents, Carol is no stranger to recruiting.  She’s a fierce competitor, and fights for every agent that she and her team bring into company. But what I admire the most is her ability to pivot and change course when things aren’t working and make the changes necessary to not only survive, but also thrive.You’re going to love her story…so let’s get started.

Recruiting Mastermind: Navigating the Post-NAR Settlement with Travis Robertson

Apr 25th, 2024 3:00 AM

Send us a textRecruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight.In this Special Edition of the Recruiting Mastermind series, Mark is joined by coach Travis Robertson as they delve into the intricacies of post-settlement dynamics. Travis will present and discuss the components of an upcoming session tailored specifically for agents. He also outline essential steps for navigating the remainder of 2024.Why Listen?Leadership, guidance, and effective communication have never been more crucial. Watch this interactive session where we unravel complexities, share practical insights, and chart a course toward success in the transformed real estate landscape!Learn more about Recruiting Insight by visiting: https://recruitinginsight.net

Recruiting Mastermind: Fire Your Excuses with Dr. Bill Dyment

Apr 25th, 2024 3:00 AM

Send us a textRecruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight.Mark is joined by guest Dr. Bill Dyment, author of the empowering book “Fire Your Excuses."Dr. Bill, renowned for his expertise in frontline team resiliency and workplace burnout prevention, has addressed over 678 organizations worldwide including Fortune 500 companies. With a track record of over 4,000 impactful seminars, he's a beacon of actionable steps that increase effectiveness.In this dynamic conversation, Dr. Bill tackles the burning question: “What's realistic during this uncertain season—for you personally, professionally, or as a leader of your staff?” Whether you're seeking resilience, or leading others, this discussion promises insights for all. Learn more about Recruiting Insight by visiting: https://recruitinginsight.net

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