#194: Agentic AI Timelines, Generalists vs. Specialists, Resume Tips, AI Learning Ownership, & Handling Model Updates
Who actually owns AI learning: L&D, HR, or you? Paul Roetzer and Cathy McPhillips break down the talent crisis, the rise of the generalist, and realistic timelines for AI agents. They explain the specific signals that tell you a pilot is failing due to human resistance rather than tech, why it is unlikely we will see a universal "GPT-4 moment" for agents this year, and the critical importance of maintaining human authenticity in an era of AI-generated content. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:06:11 — Question #1: Who owns AI learning: L&D or departments? 00:09:52 — Question #2: Hiring dedicated AI change management consultants. 00:11:54 — Question #3: Middle management’s role in normalizing adoption. 00:14:27 — Question #4: Signals a pilot is failing due to culture, not tech. 00:16:12 — Question #5: Balancing learning pace vs. rapid experimentation. 00:20:11 — Question #6: Hiring for critical thinking and AI skills. 00:23:31 — Question #7: Experience vs. Adaptability in talent acquisition. 00:25:35 — Question #8: Protecting and compensating AI leaders. 00:27:56 — Question #9: Using AI with confidential data restrictions. 00:30:35 — Question #10: Realistic timelines for AI agent advancement. 00:33:21 — Question #11: Managing model selection and "agent chaos." 00:37:24 — Question #12: The rise of the Generalist vs. Specialist. 00:41:14 — Question #13: Proving AI skills beyond certificates. 00:44:25 — Question #14: Trust and authenticity in AI content. 00:48:35 — Question #15: AI SDRs: Vendor questions vs. building in-house. This episode is brought to you by Google Cloud: Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/ Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
#193: AGI Talk at Davos, Amazon Layoffs, AI for Course Creation, OpenAI Cybersecurity Warning, New Claude Constitution & Credit-Based AI Pricing
World leaders and tech titans are debating AGI timelines at Davos, but Amazon’s latest moves suggest the disruption is already here. Paul Roetzer and Mike Kaput dissect the disconnect between the "powerful AI" promised by labs and the labor market "tsunami" warned by the IMF. From the White House’s "Great Divergence" report to Anthropic’s new 84-page Constitution and xAI’s "human emulators," we explore the friction between technological acceleration and human adaptation. Plus, a look behind the curtain at how SmarterX uses AI to build courses at scale. Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps: 00:00:00 — Intro 00:03:03 — AI Pulse 00:05:10 — AGI Comes to Davos 00:21:26 — Amazon Layoffs and the “Great Divergence” 00:38:59 — AI for Course Creation 00:58:55 — Google DeepMind Is Hiring a “Chief AGI Economist” 01:02:06 — OpenAI Warns AI Is Reaching “High” Cybersecurity Threat Levels 01:07:18 — Anthropic Publishes New “Constitution” That Governs Claude’s Behavior 01:17:39 — New Survey Shows Big Disconnect Between Employees and Leaders on AI 01:24:39 — xAI Wants to Automate White-Collar Workers 01:28:29 — How Do Credit Pricing Models Work? 01:38:22 — AI Product and Funding Updates Today’s episode is also brought to you by our AI for Agencies Summit, a virtual event taking place from 12pm - 5pm ET on Thursday, February 12. The AI for Agencies Summit is designed for marketing agency practitioners and leaders who are ready to reinvent what’s possible in their business and embrace smarter technologies to accelerate transformation and value creation. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event. To register, go to www.aiforagencies.com Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
#192: AI Answers - Responsible AI Adoption, Agency Transformation, Rethinking Workflows, Data Privacy, & Leadership in the Age of AI Agents
No business school prepared leaders for managing humans alongside autonomous AI agents. In this AI Answers episode, Paul Roetzer and Cathy McPhillips break down the immediate strategic shifts required for 2026. They explore where marketing agencies can use AI in a post-billable-hour world, the rise of the AI Output Verification manager, and why LLM’s "alien technology" requires a new approach to risk. Plus: Practical advice on building custom GPTs and knowing when not to automate. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:03:38 — Question #1: AI Leverage for Marketing Agencies 00:07:44 — Question #2: The "Alien" Nature of LLMs 00:10:06 —Question #3: Responsible AI Mistakes to Avoid 00:13:07 — Question #4: Evaluating AI Platforms 00:16:32 — Question #5: Platform Consolidation 00:18:32 — Question #6: Building Internal Systems vs. Third-Party Tools 00:20:09 — Question #7: Data Privacy Concerns 00:23:09 — Question #8: Signaling Trust & Authenticity 00:25:47 — Question #9: Reinventing Workflows & Org Charts 00:30:50 — Question #10: How to Start Building AI Assistants 00:33:34 — Question #11: What You Should Never Automate 00:36:12 — Question #12: Scaling AI Too Fast 00:38:36 — Question #13: New Leadership Skills 00:41:42 — Question #14: AI Output Verification 00:45:29 — Bonus: AI Book Recommendations This episode is brought to you by Google Cloud: Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/ Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
#191: Ads in ChatGPT, Claude Cowork, Elon Musk vs. OpenAI, Personal Intelligence from Gemini & Real-World AI Use Cases
OpenAI turns to ads, while Anthropic puts an agent on your desktop. In Episode 191, Paul Roetzer and Mike Kaput analyze the arrival of "Claude Cowork," an autonomous agent that could replace entry-level tasks, and OpenAI’s decision to begin testing ads in ChatGPT. We also cover the explosive Elon Musk vs. OpenAI lawsuit, Apple’s choice to use Google Gemini for the next-generation Siri, and OpenAI’s rumored "AirPods killer" hardware. Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps: 00:00:00 — Intro 00:04:44 — AI Pulse 00:08:18 — OpenAI Begins Rolling Out Ads in ChatGPT 00:26:07 — Claude Cowork 00:37:08 — Elon Musk vs. OpenAI Goes Nuclear 00:49:49 — Elon Musk Walks Back Grok Undressing Capability After Backlash 00:53:43 — OpenAI’s Real-World Growth Data 00:56:43 — Personal Intelligence from Gemini 01:02:46 — Apple Picks Google for Siri Upgrade 01:05:31 — OpenAI’s AI Device May Try to Kill AirPods 01:08:54 — This Week’s AI-Native Chronicles 01:17:06 — Drama at Thinking Machines Lab 01:19:15 — Deepfakes Hit a Stunning New Level of Realism Today’s episode is also brought to you by our AI for Agencies Summit, a virtual event taking place from 12pm - 5pm ET on Thursday, February 12. The AI for Agencies Summit is designed for marketing agency practitioners and leaders who are ready to reinvent what’s possible in their business and embrace smarter technologies to accelerate transformation and value creation. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event. To register, go to www.aiforagencies.com Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy
#190: ChatGPT Health, Audience Reactions to AGI, Claude Code Use Cases, xAI Raises $20B & Big Gmail AI Updates
Is the AI "tipping point" already here? Paul Roetzer and Mike Kaput jump into ChatGPT Health, Claude Code, and why we don't need AGI to transform work. We also break down how AI is reshaping healthcare, the $20B xAI funding round, and real-world use cases for building apps in minutes with Lovable. Plus, a look at Google Gemini’s Gmail updates and the dark side of Grok’s latest image tools. Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps: 00:00:00 — Intro 00:04:46 — AI Pulse 00:07:05 — ChatGPT Health 00:21:01 — Audience Reactions to Episode 189 00:29:33 — Real World AI Use Cases for Lovable, Claude Code, and More 00:51:12 — xAI Raises $20B Series E 00:56:28 — Anthropic Is Raising $10 Billion 00:59:09 — Google DeepMind and Boston Dynamics Partner on Humanoid Robots 01:05:10 — Google Makes Big AI Updates to Gmail 01:08:11 — Similarweb Global AI Tracker Report 01:10:41— xAI Draws Fire for AI That “Digitally Undresses” People Today’s episode is brought to you by our AI for Agencies Summit, a virtual event taking place from 12pm - 5pm ET on Thursday, February 12. The AI for Agencies Summit is designed for marketing agency practitioners and leaders who are ready to reinvent what’s possible in their business and embrace smarter technologies to accelerate transformation and value creation. To register, go to www.aiforagencies.com Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy