IAB Europe podcasts

Onsite + Offsite, One Brain

In the final episode of this Retail Media Roundtable series, our Retail Media Consultant, Yara Daher and Tami Harrigan,  VP Business Development - Data Collaboration Platform at Appsflyer, explore why the industry is moving toward a unified approach to onsite and offsite retail media, and what it takes to get there.They break down the strengths of each channel, the benefits unlocked when they work together, and integrated strategies driving better scale, engagement, and conversion. 

Unlocking the In-Store Retail Media Ecosystem & Driving Incremental Revenue

In the penultimate episode of our Retail Media Roundtable mini-series, we’re joined by Patricia Grundmann (OBI First Media Group & Vice-Chair of our Retail & Commerce Media Committee), James Allison (Advertima), and Bijan Fahimi (Verve Retail Media) to dive into the fascinating world of in-store Retail Media.We kick off with a look at why in-store has become such a hot topic and how it fits into the wider Retail Media mix. Our experts then explore the formats, insights, and activations that are capturing shopper attention, and the barriers that still need to be overcome to scale the ecosystem.

Building an Off-Site Retail Media Strategy That Works

Off-site Retail Media is rapidly becoming a key growth area for brands and retailers. But what does it take to get it right? In this episode, Jason Wescott, Global Head of Commerce Solutions at WPP Media and Chair of our Retail & Commerce Media Committee, joins Paul Dahill, Managing Director of EMEA Sales at Koddi, to explore the current and future state of off-site Retail Media.Fresh from presenting new industry research, Jason and Paul unpack where media buyers are investing today, which channels are gaining momentum, and how different formats are driving engagement and results. They also tackle the most persistent barriers to adoption, and share how collaboration between brands, retailers, and technology partners can unlock greater success.

Going Live: The Future of Streaming Ads

In this episode our Digital Advertising Product Manager, Lucio Gagliardi speaks with Lori Goode, CMO at Index Exchange about the rapidly growing role of live streaming in digital advertising. They explore why live streaming has become essential for real-time audience engagement and the unique challenges of monetising live events compared to traditional video.The discussion also touches on the evolution of technical standards driven by the IAB Tech Lab and introduces the Live Event Ad Playbook (LEAP), exploring its purpose, benefits, and how Index Exchange is putting it into action to support partners.

How Data is the Difference between DOOH and In-Store Retail Media

In this episode, we unpack the emerging convergence of digital out-of-home (DOOH) and in-store retail media. Joining us are Collin Colburn, VP Commerce & Retail Media, IAB, Chris Riegel, CEO of STRATACACHE, and Chris McClelland Director of Business Development, EMEA, STRATACACHE, who break down how these channels compare, where they overlap, and why data is becoming the defining force behind their evolution.