Systemize Your Success Podcast

The Ethical Sales Approach That Builds Trust and Sustainable Revenue with Andee Hart, Host of She Sells Differently | Ep 264

🎙Today, I interview Andee Hart, the host of She Sells Differently and an ethical sales coach with 17 years of experience working in corporate sales and running her own businesses. Her approach is service-driven, starting every sales conversation not with “How am I going to close this deal?” but with “How can I help this person?” Then, the sale becomes effortless and enjoyable—a real win-win. KEY TAKEAWAYS  💡 Sell from A Place of Service: Sales get easy when the goal of every conversation is to understand and help the person in front of you, rather than “close the deal.”  💡 Only Work with the Right Clients: Saying “no” to clients that are a poor fit for what you offer protects your energy, avoids disappointment for them, builds trust, referrals, and your long‑term reputation. 💡 Launch Early: Perfectionism stalls growth. Put viable offers into the world, label them honestly as beta or founder’s rounds, and ask for structured feedback. That real‑world input is what takes a 60% product to 100% faster than building in isolation. 💡 Design Culture That Rewards Integrity: Whether in a big sales team or a small business, when rewards and recognition favour long-term customer success rather than this month’s quota, your team naturally chooses right‑fit, ethical solutions. BEST MOMENTS  06:27 - 💬 “It’s not asking for money, it’s providing them with value.” — Andee Hart 13:22 - 💬 “Face-to-face selling is very different from written communication - your messaging matters even more.” — Andee Hart 25:31 - 💬 “Only accept the right clients into your business - every wrong client you accept is a massive drain on energy, resources, and time.” — Steve Day TIMESTAMPED OVERVIEW 00:00 Intro: “Authentic, Service-Oriented Selling Insights” 04:02 Overcoming Sales Discomfort 17:30 Automating Sales Processes 32:34 Sales Culture 41:36 Launching and Improving Products VALUABLE RESOURCES  Andee Hart’s List of Sales Tools for Entrepreneurs: https://andeehart.com/salestools LINKS TO CONNECT WITH THE GUEST  Instagram: https://www.instagram.com/andeehart/ LinkedIn: https://www.linkedin.com/in/andeehart/ Hart Design Co Instagram Page: https://www.instagram.com/hartdesignco/ ABOUT THE GUEST  Andee Hart is an energetic entrepreneur, sales strategist, and host of the She Sells Differently podcast. After turning her candle-making side hustle, Hart Design Co., into a thriving wholesale and retail business, she left her corporate sales career to pursue entrepreneurship full-time. Today, Andee empowers entrepreneurs to overcome sales anxiety and grow their businesses with integrity, grace, and confidence LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.com Website: https://systemsandoutsourcing.com/ Facebook Group: https://facebook.com/groups/systemsandoutsourcing/ LinkedIn: https://linkedin.com/company/systemsandoutsourcing/ Instagram: https://instagram.com/systems_and_outsourcing/ YouTube: https://youtube.com/@drsteveday42 TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support.

Why Most Remote Teams Struggle—and the Leadership Shift That Fixes It with Nicolas Bivero, Co‑founder of Penbrothers | Ep 263

🎙 If you're considering hiring a remote worker from the Philippines, or you already have a Filipino team, this episode is a must-listen. I interview Nicolas Bivero, who’s spent over a decade helping companies build teams in the Philippines. I’m also a long‑time advocate—my entire team is based there. We dig into the real‑world pros and cons of Filipino remote teams: the cultural differences you need to adapt to, and how those differences can become a huge advantage for your business. If you want to get more from your Filipino team, or you’re wondering how this could work in your company, keep listening to hear exactly how we make this work in practice. KEY TAKEAWAYS  💡 Treat Remote Hires as Core Team Members, Not Cheap Labour: If you see Filipino hires as “warm bodies” to throw tasks at, you’ll fail. Treat them as a true extension of your core team with proper onboarding, involvement, and long-term investment, and they repay you with commitment, quality, and stability. 💡 Lean into Cultural Strengths—and Manage the Gaps: Filipinos’ warmth, empathy and team-first mindset make them brilliant for customer-facing and collaborative roles. But that same desire to please can mean they say “yes” when they should push back. As a leader, you must explicitly invite disagreement, make it safe to say “no,” and coach for direct communication. 💡 Use Global Talent to Fill Dream Roles: Because Filipino talent is more affordable and more readily available, you can create roles you’d never have the budget for if you only hired in your local country. Use remote hires to accelerate growth. BEST MOMENTS  15:30 - 💬 “If you go in there with the mindset of 'we're going to do this the German way,’ you're going to fail.” — Nicolas 29:30 - 💬 “There are massive cost benefits for hiring from the Philippines, because the cost of living is significantly lower than in many countries.” — Steve 34:42 - 💬 “In Germany, there are half a million people retiring every year. There are not enough young people coming in to actually replace all those roles.” — Nicolas TIMESTAMPED OVERVIEW 00:00 Hiring Remote Workers 15:41 Adapting to Cultural Differences 29:00 Filling Skill Gaps Affordably VALUABLE RESOURCES  Our flagship Recruit Right Framework: https://sys.academy/guides LINKS TO CONNECT WITH THE GUEST  Website: https://penbrothers.com/ LinkedIn: ⁠https://www.linkedin.com/in/nicolasbivero/ ABOUT THE GUEST  Over the last 10 years,  Penbrothers has been built in the Philippines with the mission to help start-ups and SME drive growth, reduce operational costs, and optimise staffing efficiency. Penbrothers achieves this by building tailored remote teams and aligning the recruitment process to the needs of each client. By building teams in the Philippines, our clients leverage the deep, highly skilled labour pool, enabling them to scale smarter and improve their bottom line. LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.com Website: https://systemsandoutsourcing.com/ Facebook Group: https://facebook.com/groups/systemsandoutsourcing/ LinkedIn: https://linkedin.com/company/systemsandoutsourcing/ Instagram: https://instagram.com/systems_and_outsourcing/ YouTube: https://youtube.com/@drsteveday42 TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support.

Why Your Staff Training Isn’t Sticking—and How to Make It Actually Work with Dr Carrie Graham, Founder of COG Learning & Solutions, LLC | Ep 262

🎙Today I’m joined by Dr Carrie Graham, who has a PhD in adult and workplace learning. We share a similar mission: helping business owners reduce stress by getting what’s in their heads into the heads of their team so they can do the work effectively and efficiently. Carrie brings an academic and highly practical approach to building training that actually works—engaging people so they complete it, understand it, and implement it. This isn’t about boring PowerPoints; it’s the opposite - it’s about using stories and smart instructional design. KEY TAKEAWAYS  💡 Design Training Around Real People: Stop building training to cover everything in your head. Focus on who’s doing the work – their job, opinion and how they have to work and live their lives. This gets their attention—what you teach lands fully, is remembered and drives better performance. 💡 Build Confidence, Not Just Knowledge: Information isn’t enough. Use small wins, feedback, and reviews to move people from “I understand this” to “I’m confidently doing it.” 💡 Use Questions and Silence as Tools: Ask better questions, then shut up. The quiet moments are where people process, connect dots, and ask for clarification. 💡 Use the Right Stories So Lessons Stick: People remember what they learn when the story feels like their world - relatable stories tie emotion to ideas, so they stick and get applied. BEST MOMENTS 00:40 - 💬 “How to communicate in a way that engages people, so they actually do the training and then implement it because they've understood it .” — Steve Day 07:09 - 💬 “When you make the content about the user, you've automatically grabbed their attention.” — Dr Carrie Graham 09:39 - 💬 “Once they get it, the goal is to not stop - help them apply … build their confidence.” — Dr Carrie Graham 42:05 - 💬 “Document everything - every step that you take. ” — Dr Carrie Graham 58:39 - 💬 “Success to me is a point when I have peace… peace of mind and peace about the work that I'm doing and the people that I'm helping, and peace in my home, so I can be my true self.” — Dr Carrie Graham TIMESTAMPED OVERVIEW 00:00 Intro—Organizational Training and Culture Expert 05:30 Tailoring training to your audience 35:38 The ERA method 50:43 “Effective Training Boosts Productivity” VALUABLE RESOURCES Dr Carrie Graham's Training Assessment: https://www.drcarriegraham.com/take-training-assessment-quiz LINKS TO CONNECT WITH THE GUEST LinkedIn: https://www.linkedin.com/in/drcarriegraham/ YouTube: ⁠https://www.youtube.com/@drcarriegraham ABOUT THE GUEST Dr Carrie Graham has spent 25+ years helping small business owners build high-performing teams without corporate-sized budgets—her ERA Training Method has delivered 90% improvement in training outcomes for entrepreneurs who need results fast. LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.com Website: https://systemsandoutsourcing.com/ Facebook Group: https://facebook.com/groups/systemsandoutsourcing/ LinkedIn: https://linkedin.com/company/systemsandoutsourcing/ Instagram: https://instagram.com/systems_and_outsourcing/ YouTube: https://youtube.com/@drsteveday42 TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support. This Podcast has been brought to you by Disruptive Media https://disruptivemedia.co.uk/

The Data-Backed Formula That Improves Job Ad Click-Through Rates | Ep 261

🎙 Today I’m taking you behind the scenes to share our formula for creating high‑performance job titles and opening paragraphs that actually get clicked. It’s based on a detailed analysis of over 60 job postings that generated 22,000 clicks over three years. We’ve posted more than 200 ads over eight years, but this three‑year window is where we’ve got solid stats. As you can see, I’ve had a lot of practice and now have the data that shows this job ad writing formula actually works. Today, I’m going to walk you through how we created this formula and exactly what it is, so you can start using it. Including how we used ChatGPT to run the statistical analysis that turned our guesswork into something genuinely useful for us, our clients, and you.  KEY TAKEAWAYS 💡 Write From Human to Human, Not Corporate to Crowd: The best-performing ads have titles and especially opening paragraphs written “from human to human.” They are warm, conversational, and clearly from a real person to one individual, not a faceless corporation. 💡 Use a Simple, Energetic Title Formula:  High-performing titles combine an attention-grabbing hook, a clear role name, tangible benefits, and a quick credibility cue, all delivered with energy and urgency. 💡 Lead With What They Want, Not What You Want: Ads that focus on what the candidate wants - benefits, purpose, belonging – consistently beat ads that simply list what the company needs or demands from them. 💡 Picture One Ideal Person When You Write: Imagine one ideal person whom you want to attract and write directly to them. That naturally pulls your tone, structure, and content in the right direction. BEST MOMENTS 03:40 - 💬 “With AI, it can be so much quicker, much more insightful, and you can actually have a conversation and get the AI to do some analysis based on whatever you want.” 09:28 - 💬 “Recruitment—it´s just marketing.”  13:38 - 💬 “Job seekers don't owe you their time, so you have to earn it fast.” 19:19 - 💬 “It's super important that the first line, or a couple of lines of that job advert, are written with intent, not just left to be whatever a HR manual says you should put into a job advert. This is like real estate, prime real estate for your advert.” 29:25 - 💬 “The job advert that speaks to the person in terms of what they want rather than what you want as the company will win every single time.” TIMESTAMPED OVERVIEW 00:00 “Job Posting Success Formula” 03:31 “AI-Powered Real-Time Insights” 07:00 Job Ad Click-Through Analysis 10:25 “Human-Centred Job Post Introductions” 18:29 “Effective Job Ad Writing Formula” 20:44 “Human Touch in Greetings” 26:56 “Targeted Writing for Hiring” 29:38 “Speak Human to Win Talent” VALUABLE RESOURCES Our Best Guides, Frameworks, and Templates—For Our Job Advert Formula: https://sys.academy/guides LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.com Website: https://systemsandoutsourcing.com/ Facebook Group: https://facebook.com/groups/systemsandoutsourcing/ LinkedIn: https://linkedin.com/company/systemsandoutsourcing/ Instagram: https://instagram.com/systems_and_outsourcing/ YouTube: https://youtube.com/@drsteveday42 TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support. This Podcast has been brought to you by Disruptive Media https://disruptivemedia.co.uk/

The Five Metrics That Reveal Your Highest-Impact System to Fix Next | Ep 260

🎙Deciding where to put my effort into systems, automation, or AI is a critical decision as a small business owner. With limited time, energy, and team capacity, I’ve definitely gone down the wrong path before and spent months improving systems that didn’t give me the return I hoped for. My clients often tell me they’re struggling with the same thing: they know they need better systems, but they don’t know which one to fix first. In this episode, I share a simple five-point scoring system that helps you objectively compare your most important revenue-generating systems. I’ll walk you through the five metrics, show how they combine into a clear impact score, and use a real client example so you can confidently decide where to focus your systemisation, automation, and AI efforts next. KEY TAKEAWAYS  💡Quickly Identify Your Highest Impact Systems: Instead of guessing what to fix next, use Steve´s simple Autopilot Index to compare your core revenue systems and see, clearly, which one to improve first to generate the biggest ROI.  💡 Spot and Address Dangerous Key‑Person Dependencies: Learn to identify systems or processes that live solely in the head of one employee and how to put in place documentation, etc., to ensure that you are not left vulnerable should they suddenly leave. 💡 Track Progress Towards an Autopilot Business: The Autopilot Index enables you to see how “autonomous” each system actually is, right now. As well as providing a practical, monitorable target so you can move each system from improvised or manual towards optimised and largely self‑running.  💡Aim for Optimised, Not Perfect: You don’t need 100% automation. Making 80% of your processes clear and not dependent on the founder or a key individual is good enough to put most of your business on autopilot and give you back your time. BEST MOMENTS 03:14 - 💬 “This will give you a list of maybe five to seven critical systems that allow you to generate money within your business. Now the challenge is, which of those to focus on first?”  14:46  - 💬 “Certain parts of my business are totally automated. So, therefore, I can give those 100% - I don't have to look at those again, unless something critical changes.” 16:51 - 💬 “That's like the highest level of key person dependency - There is no fallback plan because no one else knows how to do it.” TIMESTAMPED OVERVIEW 00:00 Autopilot Index Scoring System Overview 05:54 “Key Person Dependency Impact” 08:06 “Short vs. Long-Term Goals” 13:04 “Building Sustained Sales Systems” 17:23 Business System Optimisation Insights 20:34 “Autopilot Index for Optimisation” VALUABLE RESOURCES SYS 153: My Journey to Maximising Profitability Using the Core Revenue Flow Framework LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.com Website: https://systemsandoutsourcing.com/ Facebook Group: https://facebook.com/groups/systemsandoutsourcing/ LinkedIn: https://linkedin.com/company/systemsandoutsourcing/ Instagram: https://instagram.com/systems_and_outsourcing/ YouTube: https://youtube.com/@drsteveday42 TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support. This Podcast has been brought to you by Disruptive Media https://disruptivemedia.co.uk/