Marketing #Unfiltered

Ep 210 | How to Write a Sales Page That Actually Sells with Ash Chow

Ash Chow is a launch copywriter and sales page expert, and in this episode she's breaking down exactly what needs to be on your sales page, in what order, and why most people are missing the most important sections entirely.This isn't theory. This is the structure, the messaging principles, and the nitty-gritty details you need to actually write (or rewrite) your sales page so it converts without feeling pushy.If your sales page feels like a block of text that no one's reading or worse, you're getting traffic but no conversions, this episode is for you.Here’s What We Cover:1. Why the sales page should come before your launch emails (and how it makes messaging 10x easier)2. The 4 core sections every high-converting sales page needs3.  The missing section most sales pages skip that quietly tanks conversions4. How to make your messaging hyper-specific instead of vague so it actually resonates5. 3 signs your sales page needs a refresh (even if it used to convert)…and the list doesn’t stop there!Resources:Free Sales Page Guide: https://ashchow.com/salespageguide - Get the exact process and framework Ash uses to write sales pages for herself and her clients! Connect with Ash Chow:Website: https://ashchow.com/ Instagram: @itsashchow

Ep 209 | Stop Writing Boring Welcome Emails: Get Replies + Build Real Connection (with Marisa Corcoran)

Marisa Corcoran is back on Marketing Unfiltered for round three (honestly, she’s basically the Steve Martin of this podcast) — and we’re getting wildly practical about something almost every business owner sets up once… and then forgets exists:Your welcome sequence.Because if your welcome sequence hasn’t been touched in forever, doesn’t sound like you anymore, or is quietly selling something you don’t even offer… you’re not alone. And in this episode, Marisa breaks down what a welcome sequence is actually supposed to do — and how to make yours feel human, memorable, and wildly effective (without living in a copy cave for the rest of your life).In This Episode, We Cover...Why a welcome sequence can do more than “deliver the freebie” — and what it should be doing insteadThe two questions every subscriber is subconsciously asking when they join your listMarisa’s #1 welcome-sequence metric (hint: it’s not opens or clicks)How to write a first email that gets replies fast (and helps deliverability too)The “word closet” + personality seeding approach that makes your emails sound unmistakably like youA simple 4-email structure you can steal (and when to stop adding more)How often to send welcome sequence emails (and why “spacing them out too much” kills momentum)Whether people should receive your regular newsletter while they’re in a welcome sequence (and why Marisa says no)The fastest way to update your welcome sequence without rewriting a brand new one for every lead magnetWhat to do if you swear you have “no personality” or “no interesting stories” to share (spoiler: Marisa would bet her student loans you do)SPONSOR: This episode is brought to you by Mindi Huebner's SUBCONSCIOUS CEO Identity Quiz: https://pages.mindihuebner.com/take-the-ceo-reset-quizRESOURCES FROM OUR GUEST: Marisa Corcoran’s Free Copy Camp (March 3–5) A free 3-day experience happening March 3rd to March 5th where Marisa teaches you how to stand out with your words in the age of AI — and there’s no selling inside Copy Camp. → https://marisacorcoran.com/copy-camp/?affiliate=sophiaparraLeave Them Wanting More (Masterclass) Marisa’s masterclass (coming up soon!) where she’ll recap key concepts and go deeper on how to craft copy that leaves people obsessed in the best way. → https://sophiaparra--marisacorcoran.thrivecart.com/the-copy-confidence-society-april-2026/665926297c163/Copy Confidence Society (Doors Opening Soon) Marisa’s signature program where you write copy that sounds like you, sells without being cringe, and turns your marketing into an actual asset. → https://sophiaparra--marisacorcoran.thrivecart.com/the-copy-confidence-society-april-2026/6659261d7c162/ 

Ep 208 | The difference between building your list and building authority (and what to do about it)

In this episode, Sophia breaks down why relying on guest appearances keeps you positioned as a supporting character and how hosting your own rooms accelerates authority, list growth, and leverage.We Cover:The psychological difference between guesting and hosting, and why building the room shifts perception fastWhy audience size isn’t the real authority play and what is The compounding power of hosting so you can MAKE time to create your own thing (especially if one of your go-to excuses is that you don't have any)How to think strategically about flops, promotion, and collaboration expectations so you don't let any fears hold you back The 3 filters to decide what you should host so it doesn't end up being a waste of time If you’re ready to be a bigger deal, this episode (and perspective shift) is a must. RESOURCES + SPONSORS: This episode is brought to you by Mindi Huebner's CEO Identity Quiz. mindihuebner.com/ceoquizAre you a high-achieving woman who knows what it’s like to overwork, overthink, or overdeliver because that’s how you’ve always done it? BUT if we got really honest, maybe those same habits are essentially sucking the life out of you and you're ready to admit they're not working for you. The truth? You might be operating within the wrong identity. Learning the correct identity doesn't just move you forward faster, it puts you back into alignment so you stop burning yourself out. Take Mindi's quiz, learn your CEO identiy, and get built-for-your-CEO-type tips and enhancements, for free: mindihuebner.com/ceoquiz

Ep 207 | The Missing Piece of Your Messaging (It's Not Your Audience) with Jen Liddy

 In this episode with brand voice and messaging strategist Jen Liddy, we're diving into the layers of messaging that most people completely miss. This isn't about being louder or showing up more. It's about letting the parts of YOU that make you different actually show up in your content. You know your audience's pain points. You're using their words. You're talking about feelings and potential. But something's still missing. Your messaging feels flat and generic, like every other coach in your space. Here's what nobody tells you: The floor of messaging (knowing your audience) is essential. But the nuance, the voice, the personality, and the positioning are what actually make people choose YOU.Here's What We Cover:The 3 nuanced layers of messaging: That sit on top of the foundational "audience-first" work: voice, personality, and positioningThe exact questions to ask past clients and friends to uncover what actually sets you apart (and how to receive those answers without swatting them away)How to position yourself without sounding braggy: Seed your expertise through client stories, micro-stories from everyday life, and examples woven into your contentHow to know if you're boring (spoiler: you're not, and vanilla is a flavor)—the most interesting thing you can do is be genuinely interested in other peopleThe framework vs. personality distinction: Where you land in the client journey matters—are you the "audience-first" person or the "creator-first" person? That's positioning.…and the deeper work that turns good messaging into magnetic messaging.Resources:Jen's Custom GPT for Brand Positioning: https://www.jenliddy.com/SophiaConnect with Jen on LinkedIn: Search "Jen Liddy" (one 'n')Subconscious CEO Identity Quiz (by Mindi Huebner): https://pages.mindihuebner.com/take-the-ceo-reset-quiz

Ep 206 | How to Make Sales When Your Audience Isn't Growing Fast Enough

 You know that panicky moment when you realize you need sales NOW but you don't have a giant audience to sell to? Yeah, that one.Maybe renewals didn't come through. Maybe a launch underperformed. Maybe life got busy and audience growth just... didn't happen. And now you're stuck thinking: "Should I focus on growth or sales? How do I do BOTH without losing my mind?"Here's the truth: When you need revenue sooner rather than later, proximity beats popularity. Every time.In this episode, Sophia will be breaking down the exact 3-bucket framework for making sales when your audience feels too small without waiting months for visibility to build. These are the fastest paths to revenue that don't require more followers, more content, or more time.Here's What We Cover:Re-Engage the Warmest People in Your World. Your fastest path to sales isn't strangers, it's people who already know and trust you Past clients aren't one-and-done: Think "next step," not "start over"—what's the natural next level for people who've already worked with you? Discovery calls that didn't convert aren't forever-nos—they're usually "not right now," and following up 3-6 months later with context is how you turn maybes into yesesBorrowed Audiences = Instant Sales Opportunities. You don't have to build trust from scratch, you can borrow it Affiliate-powered launches: Instead of relying on your own list, bring in colleagues and past clients to promote your webinar/challenge/training for a commissionFast, Activation-Based Sales Moments. Create short, energetic sales windows that activate the audience you already haveGiveaways that turn into sales windows: Run a giveaway, collect applications, choose a winner, then offer everyone who applied a 48-hour special invitation...and so much more!Resources:Send Sophia a voicemail with your questions: https://www.speakpipe.com/MarketingUnfiltered