Marketing #Unfiltered

Ep 207 | The Missing Piece of Your Messaging (It's Not Your Audience) with Jen Liddy

 In this episode with brand voice and messaging strategist Jen Liddy, we're diving into the layers of messaging that most people completely miss. This isn't about being louder or showing up more. It's about letting the parts of YOU that make you different actually show up in your content. You know your audience's pain points. You're using their words. You're talking about feelings and potential. But something's still missing. Your messaging feels flat and generic, like every other coach in your space. Here's what nobody tells you: The floor of messaging (knowing your audience) is essential. But the nuance, the voice, the personality, and the positioning are what actually make people choose YOU.Here's What We Cover:The 3 nuanced layers of messaging: That sit on top of the foundational "audience-first" work: voice, personality, and positioningThe exact questions to ask past clients and friends to uncover what actually sets you apart (and how to receive those answers without swatting them away)How to position yourself without sounding braggy: Seed your expertise through client stories, micro-stories from everyday life, and examples woven into your contentHow to know if you're boring (spoiler: you're not, and vanilla is a flavor)—the most interesting thing you can do is be genuinely interested in other peopleThe framework vs. personality distinction: Where you land in the client journey matters—are you the "audience-first" person or the "creator-first" person? That's positioning.…and the deeper work that turns good messaging into magnetic messaging.Resources:Jen's Custom GPT for Brand Positioning: https://www.jenliddy.com/SophiaConnect with Jen on LinkedIn: Search "Jen Liddy" (one 'n')Subconscious CEO Identity Quiz (by Mindi Huebner): https://pages.mindihuebner.com/take-the-ceo-reset-quiz

Ep 206 | How to Make Sales When Your Audience Isn't Growing Fast Enough

 You know that panicky moment when you realize you need sales NOW but you don't have a giant audience to sell to? Yeah, that one.Maybe renewals didn't come through. Maybe a launch underperformed. Maybe life got busy and audience growth just... didn't happen. And now you're stuck thinking: "Should I focus on growth or sales? How do I do BOTH without losing my mind?"Here's the truth: When you need revenue sooner rather than later, proximity beats popularity. Every time.In this episode, Sophia will be breaking down the exact 3-bucket framework for making sales when your audience feels too small without waiting months for visibility to build. These are the fastest paths to revenue that don't require more followers, more content, or more time.Here's What We Cover:Re-Engage the Warmest People in Your World. Your fastest path to sales isn't strangers, it's people who already know and trust you Past clients aren't one-and-done: Think "next step," not "start over"—what's the natural next level for people who've already worked with you? Discovery calls that didn't convert aren't forever-nos—they're usually "not right now," and following up 3-6 months later with context is how you turn maybes into yesesBorrowed Audiences = Instant Sales Opportunities. You don't have to build trust from scratch, you can borrow it Affiliate-powered launches: Instead of relying on your own list, bring in colleagues and past clients to promote your webinar/challenge/training for a commissionFast, Activation-Based Sales Moments. Create short, energetic sales windows that activate the audience you already haveGiveaways that turn into sales windows: Run a giveaway, collect applications, choose a winner, then offer everyone who applied a 48-hour special invitation...and so much more!Resources:Send Sophia a voicemail with your questions: https://www.speakpipe.com/MarketingUnfiltered 

Ep 205 | What To Do When Your Audience Feels Quiet: How to Create Engagement on Demand

If your audience feels quiet right now, like the DMs are slow, the energy is flat, and you're showing up but nobody's really responding, this episode is for you.Here's the truth: A quiet audience is almost never a content problem. It's not a follower count problem either. It's a connection problem, a follow-up problem, and an "I'm not creating engagement strategically" problem.In this solo episode, Sophia will break down the exact 3-layer framework she uses to create engagement on demand, the kind that actually leads to conversations, relationships, and sales. Not viral moments. Not vanity metrics. Real, meaningful engagement that converts.Here's What We Cover: Stay Connected to the People Already Here. Build a weekly habit of personal outreach (it doesn't have to be 100 DMs, even one intentional message matters)Where to focus your connection energy. Follow up with discovery calls that didn't convert, stay close to current clients, and reconnect with people who used to engageTurn Lurkers Into Conversations. Create intentional opportunities for people to raise their hands (polls, question stickers, link clicks)How to use engagement as intel. When someone votes on your poll about doubling their email list, that's not just engagement, that's information you can act on Create Engagement With a Plan. If you don't know what you'll do with engagement, there's no point in creating it... plus a simple formula for using connection that converts!Resources:Free Q&A Day Strategy Guide: Send Sophia a voicemail with your questions: https://www.speakpipe.com/MarketingUnfiltered

Ep 204 | AI Search Is the New SEO with Gloria Chou

Gloria Chou is back to drop some serious truth bombs about AI search, the trust recession, and why traditional SEO is basically dead.This episode gets unhinged in the best way as we dive into how ChatGPT is completely changing the game for discovery, why being human is your biggest competitive advantage, and the insane opportunity that's sitting right in front of us, if we're willing to grab it. Get ready to real about what's actually working in PR right now!Here's What We Cover:How AI search has fundamentally changed how people discover and buy (hint: it's not Google anymore)The exact AI tools and prompts Gloria uses to write pitches, find podcasts, and monitor competitors in under 15 minutesWhy press mentions are 3x more effective than social media or ads for AI visibility right nowHow to use Perplexity to do 90% of the work a PR agency would charge thousands forThe CPR pitching method (and how it's now trained into AI models)... and what to do right now if you want to be discoverable, credible, and chosen.Resources:Free Masterclass: gloriachoupr.com/masterclassDM Gloria "SOPHIA" on Instagram https://www.instagram.com/gloriachoupr for bonus resourcesTool: https://www.perplexity.ai/Tool: https://chatgpt.com/

Ep 203 | One of the most popular coaches on the internet is shutting down her highly profitable online course ... should you care?

Jenna Kutcher is pausing The Goal Digger Podcast. Amy Porterfield is retiring Digital Course Academy. And the internet is doing what the internet does, panicking and asking if this means podcasts are dead, courses don't work, and online business as we know it is over. Sophia is here to slow that narrative WAY down. Because what's actually happening isn't that these formats are broken, it's that two massive business owners are intentionally closing chapters they've been in for nearly a decade. There's a huge difference between "this format no longer works" and "this format no longer fits where I am." In this episode, Sophia breaks down the real industry shifts happening (spoiler: they happen every 5-10 years), why a big fish feeling a shift doesn't mean the pond dried up, and gives you three concrete actions to take instead of panicking or standing still.Here's What We Cover:The crucial distinction no one's making — "This format no longer works" vs. "This format no longer fits where I am" (and why that matters)Industry shifts are fucking normal — Why this happens every 5-10 years and it doesn't mean everything stops workingThe bigger context: from COVID to AI — How reels, short-form video, and AI have all been industry shift moments we've navigated beforeCourses are still selling, podcasts still work — But they're being consumed differently, trust looks different, expectations have changedThe three things to do instead of panicking:Create intentional pause — What could you pause for 30-90 days to create space for clarity?Audit for revenue AND joy — Look at what makes money, what doesn't, what brings joy, and what makes you roll your eyesListen to what your audience is excited about NOW — Not three years ago, not what everyone else is selling...and what to focus on when the industry feels loud, chaotic, and unclear.Resources Mentioned:Submit Your Question: https://www.speakpipe.com/MarketingUnfilteredListen to this for more ways to sell outside of 1:1 coaching: https://podcasts.apple.com/gb/podcast/ep-201-how-coaches-can-sell-in-2026-without-relying/id1644601845?i=1000742475013 My AI strategy for coaches and creators: https://podcasts.apple.com/gb/podcast/ep-200-my-ai-strategy-for-coaches-creators-going-into-2026/id1644601845?i=1000741533840