Marketing #Unfiltered

Ep 202 | How to be a big deal in 2026: Strategic differences between the most popular growth efforts

Six months ago (literally the week Sophia gave birth), she and her husband, Bradley, a Peloton instructor with a built-in community, launched a podcast that got thousands of downloads immediately. No warming up. No convincing. People just showed up. It was such a stark contrast to launching Marketing Unfiltered years earlier without an audience, and it crystallized something Sophia sees coaches mess up constantly: they spend a year perfecting their program while completely forgetting to grow their community. Then they launch a webinar and ask, "who am I promoting this to?" and realize... there's no one there. This episode is Sophia's wake-up call that audience growth can't be an afterthought anymore, it needs seasons, strategy, and to happen alongside (or before) building your offers. Because if you want to be a big deal in 2026, you can't wait until your program is perfect to start growing your audience.Here's What We Cover:The biggest mistake coaches make with audience growth: Spending a year perfecting the program while forgetting to consistently grow the communityThe order that actually works: Build the audience and relationship BEFORE or WHILE you build the thing (not after it's "perfect")The difference between passive exposure and real growth: Why podcast guesting and lead magnets are great for consistency but not how you grow BIGThe three best ways to own your growth: Summits, Private Podcasts, and Bundles: When each strategy works best and which one matches your sales approach…and other proven growth principles most coaches overlook.Resources Mentioned:Submit Your Question —

Ep 201 | How Coaches Can Sell in 2026 (Without Relying on 1:1 or Courses)

Selling in 2026 doesn’t have to mean another 1:1 offer, course, or mastermind.In this episode of Marketing Unfiltered, I’m giving you permission to think outside the box when it comes to how you sell — and walking you through six creative categories of offers coaches are using right now to generate revenue without burning out.If you’ve felt boxed in by traditional coaching models, this episode will help you rethink what’s possible.In this episode, I cover:Why coaches don’t need to rely solely on 1:1 coaching, courses, or memberships anymoreHow to sell visibility, proximity, speed, and insight — not just transformationsCreative offer ideas like Q&A memberships, office hours passes, laser coaching, and private audio feedsHow to reimagine VIP days with 48–72 hour sprintsWays to monetize your ecosystem through affiliates, licensing, and partnershipsTrend memberships and industry insight offers that position you as the go-to expertHow to choose offers that align with how you actually want to work in 2026This episode is meant to spark ideas — and I think it will!

Ep 200 | My AI Strategy for Coaches & Creators Going Into 2026

AI has changed the business landscape — fast.In this episode, I’m sharing how I’m thinking about AI as we move into 2026, especially after a year that felt harder than expected for a lot of coaches, consultants, and service providers.I walk you through three strategic ways I’m using AI in my own business — not as a gimmick, but as a core part of my offers, systems, and decision-making.In this episode, I cover:Why AI has temporarily shifted how people value coaching and servicesHow I use AI as a speed filter across my offersWhere AI has replaced certain team tasks — without lowering qualityMy favorite AI prompt for quality control and decision-makingWhy “just using ChatGPT to write emails” isn’t enough anymoreThis isn’t about doing everything with AI.It’s about using it intentionally so you don’t get left behind.Got questions? Email team@getcoachsocial.comOR Leave me a voicemail here so I can feature you on an upcoming episode and/or come up with creative ways to support you: http://speakpipe.com/marketingunfiltered

Ep 199 | Get Visible in 10 Minutes a Day (Without Social Media) with Kelly Sinclair

Kelly Sinclair took the entire summer off social media and had her highest-income summer in four years. How? By redefining visibility as a daily habit that has nothing to do with performative posting and everything to do with building actual relationships. In this refreshingly honest episode, Kelly shares why she declared 2025 "the year of only if it's a hell yes," how she got a client while working at a bookstore with a messy hair bun, and why visibility is about taking one strategic action every single day, not checking off boxes to feel productive. From building custom AI tools to help you take messy action to the reality of cycling back to "I don't know what I'm selling" eight years into business, this episode is permission to let it be easy.Here's What We Cover:Performative visibility vs. strategic visibility: Why posting on Instagram with 65 followers is literally doing nothing for your business (and what to do instead)The 10-minute daily visibility habit that changed everything: How one local media pitch led to a multi-millionaire podcast guest, a speaking gig in Nashville, and collaboration opportunities that keep comingWhy bundles are Kelly's favorite list growth strategy right now: How she launched a bundle on her birthday, went biking and bar hopping, and woke up to 230 new subscribersHow to use AI for visibility without sounding like AI wrote it: Why you need a brand calibrator (not just prompts) to train AI to actually sound like youBuilding custom GPTs: Valerie the Visibility Auditor and Sarah the Sprint Coach: Kelly's interactive AI tools that assess your visibility actions and coach you through taking strategic moves…and the list doesn’t stop there!Resources Mentioned:90-Day Visibility Sprint Starter Kit (FREE): https://kellysinclair.thrivecart.com/the-90-day-visibility-sprint-podcast/Entrepreneur School Podcast: https://kellysinclair.thrivecart.com/the-90-day-visibility-sprint-podcast/?coupon=SOPHIAPODConnect with Kelly: www.instagram.com/ksco_kelly/

Ep 198 | Speaking as Your Secret Weapon in the Trust Recession with Laurie-Ann Murabito

There are 20,000 events happening TODAY that need speakers (7,500 in the US alone), and Laurie-Ann Murabito is here to show you exactly how to get booked for them. A former healthcare professional turned professional speaker who helps coaches, consultants, and service providers leverage speaking as their best form of marketing, Laurie-Ann breaks down why speaking is the ultimate trust-building strategy in this trust recession we're all navigating. From why your voice conveys confidence (or pushes people away) to the exact script for reaching out to your warm market, this conversation is a masterclass in getting on stages, virtual or live, and converting those audiences into clients. If you've been telling yourself you're not ready to speak or that speaking isn't for you, this episode will flip that script completely.Here's What We Cover:Why your voice is your secret weapon in the trust recession: How frequency, pauses, and tone convey confidence and build trust (and why AI-written content pushes people away)The "get ready to be ready" principle: Why you need your speech written BEFORE you start pitching (and what happened when Laurie-Ann had answers ready during a casual coffee chat)The warm market strategy that booked 4 gigs from 1 phone call: How to leverage people who already know, love, and trust you (and the exact dialogue to use)How to open the door to conversation without being salesy: The questions to ask meeting planners that get you information (not rejection)The daily vitamin approach to building relationships: Why reaching out to 1-2 people every day (not 14 on Sunday) actually works... and everything else that happens when people hear you speak!Resources Mentioned:Free Guide: 10 Most Downloaded Episodes: https://speakandstandout.com/Guide