Brandology

The new era of branding: depth, resonance & emotional connection 💓

Branding has evolved - and if you’re still focusing only on logos, colours, and formulas, you’re missing the part that actually connects with your dream humans. In this episode, we dive into the new era of branding: a magical space where soul meets strategy, where your brand feels like home, and where bestie-level resonance creates legit demand for your services.I’ll walk you through:Why traditional 'strategy-only' branding no longer works for heart-led service pros like youHow emotionally intelligent, human-first brands attract the right clients effortlesslyWhy depth of connection creates brand demand, and how to leverage thisA lil intro to my Soul + Strategy Method and FLY Framework - the two frameworks I use to build heart-led, booked-out brands🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

The pep talk your brand wants you to hear

In this episode, I’m sharing a couple of things that your brand wants you to know. Your brand has SO much potential, and it's up to you to let it shine - and these are the ways you might be holding it back!You’ll learn:Why playing it safe is holding your brand backThe danger of generic, AI-flavoured messagingHow to infuse soul and personality into every touchpoint so your audience actually feels connected🎙️ Want to go deeper? Book a free brand consult → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow founder who’s ready to reconnect with their brand!

💐 Rewilding your brand: how to take it to its next level

Ever feel like your brand is tired, disconnected, or just not fully you anymore? Good news: your brand isn’t broken. It’s evolving - and it’s ready AF to rebloom.In this episode, I share my own current journey of taking a pause from socials, realising my brand was in a winter season, and how I’m aligning everything - energy, messaging, offers - to rise to meet my next-level brand.You’ll learn:How to spot the season your brand is inWhat to do when things feel out of syncMindset shifts to help you rewild your brand🎙️ Want to go deeper? Book a free brand consult → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow founder who’s ready to reconnect with their brand!

🔧 BRAND BREAKDOWN: The Garmin campaign that makes their audience the main character

In this first installment of the 'Brand Breakdown' series, we are diving DEEP into a Garmin running campaign that blew my socks off! I'll dig into the campaign and show you exactly why it was SO dang impactful, and how you can apply this 'big brand strategy' to your own brand. Even if you aren't a runner (or don't care about the brand), you'll be able to take a golden nugget away from this ep!I'll be chatting about:The magic behind Garmin’s 'The Miles That Made You' campaign (and why it's perfect for their audience)Why this campaign hits on a deep movement-building levelWhat it teaches us about brand storytelling vs selling (and how to balance it)How to build a brand that makes your audience feel somethingA reminder that the best brands mirror who we are AND who we’re becomingCheck out the campaign yourself: https://www.garmin.com/en-US/the-miles-that-made-you/chicago/🎙️ Want to go deeper? Book a free brand consult → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow founder who’s ready to reconnect with their brand!

Your brand needs to HOLD space to TAKE UP space

Your brand can’t lead, magnetise, or take up its rightful space unless it knows how to hold space first...for the people it’s meant to serve.In this episode, I’m chatting about how to create your own 'brand haven' - a space where your dream clients feel safe, seen, and totally at home. We’ll tap into how emotional connection, clarity, and bestie-level branding are the secret to building a brand that's intimate AND industry-leading.We’ll chat about:What it really means to 'hold space' in your brandThe LSKD example - and how they’ve built cult-like loyalty with simple brandingHow to create a brand that feels like a sanctuary (and why that matters)Why safe, warm branding is the secret to magnetic, standout brandingThe shift from 'casting a net' to 'sending out magnets'🎙️ Want to go deeper? Book a free brand consult → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow founder who’s ready to reconnect with their brand!