True Worth Tech Talks

Customer-Led Growth | The Power of Listening & Responding to Your Customers

Are you ready to hear how a sales manager became a customer experience champion?Ed Micklewright shares his journey from sales at Cyber Till to becoming their Chief Customer Officer. Learn how he:Identified and fixed friction points in the customer service process.Championed a customer-led approach that drove growth.Created a culture of empathy that improved the bottom line.Built customer forums and executive sponsor programs for key clients.Navigated challenges like product migrations and COVID-19.Discovered the importance of change management and empowering people.

Unlocking ROI with Generative AI: Practical Strategies for Your Business

Discover how businesses can thrive by implementing generative AI effectively!In this enlightening discussion, gain insight into the evolution of generative AI and its practical applications. Learn about crucial elements such as ROI, strategic objectives, and aligning AI tools with business goals. Explore real-world examples, like enhancing productivity in a pharmaceutical company and streamlining airport operations, demonstrating how companies can embrace change without the overwhelm. Understand the value of a measured approach, community involvement in tech adoption, and practical methods for leveraging AI to boost efficiency and decision-making.Timestamps:0:00 - Unlocking ROI from Generative AI0:51 - What Makes This AI Moment Different1:40 - Understanding AI’s Practical Capabilities2:32 - Comparing AI to Intranet Implementation4:09 - Why Approach AI Methodically5:14 - Finding Real Value in AI Integration6:08 - Breaking Down Generative AI for Leaders9:14 - Augmented Intelligence in Business Processes10:39 - Streamlining Work with AI Tools11:44 - Leveraging Knowledge for Better Decisions15:24 - Starting Your AI Journey with Leadership18:05 - Building Community Around AI Adoption20:30 - Overcoming Data Management Challenges22:52 - Tailoring AI Solutions to Business Size24:48 - Final Thoughts on AI Integration Strategies30:38 - Preparing for the Next EpisodeFollow or connect with True Worth ⁠⁠⁠⁠⁠⁠www.trueworthconsulting.com⁠⁠⁠⁠⁠⁠ Twitter ⁠⁠⁠⁠⁠⁠@TrueWorthUK⁠⁠⁠⁠⁠⁠ Linkedin - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/true-worth-consulting⁠

The Core Digital Marketing Challenges for Luxury Brands in 2025 Part 3/3

Discover how to enhance customer experiences by merging retail's physical and digital worlds!This engaging content unpacks the art of creating striking brand experiences that blend the digital and physical realms. Key insights include the importance of consistency across all customer touchpoints, how brands can utilize technology to create immersive experiences and exciting examples of successful digital initiatives. Learn how personalization plays a vital role in customer loyalty and discover how the evolving landscape of retail requires brands to innovate continuously while maintaining a customer-centric approach.Timestamps:0:00 - Blending Physical and Digital Experiences2:25 - Importance of Consistency Across Touchpoints4:22 - Creating Seamless Customer Experiences6:35 - In-Store Theatre & Brand Experience8:31 - Generating Buzz with Unique Events11:30 - The Power of Disney's Magic Band14:10 - Future Opportunities in Technology Integration16:57 - Overcoming Challenges in Fidgetal Strategies19:00 - Utilizing Data for Personalized Experiences25:09 - Embracing Hyper-Personalization in Branding27:21 - Building Loyalty Through Unique Experiences30:16 - Preparing for Future Technological Changes33:12 - Key Takeaways and Expert InsightsFollow or connect with True Worth ⁠⁠⁠⁠⁠⁠www.trueworthconsulting.com⁠⁠⁠⁠⁠⁠ Twitter ⁠⁠⁠⁠⁠⁠@TrueWorthUK⁠⁠⁠⁠⁠⁠ Linkedin - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/true-worth-consulting⁠

The Core Digital Marketing Challenges for Luxury Brands in 2025 Part 2/3

Discover how luxury brands are stepping up their game with hyper personalisation and unique customer experiences.This engaging video explores the innovative ways brands can create lasting connections with their customers. It delves into the significance of hyper personalisation, the integration of advanced technology for enhanced customer journeys, and why loyalty programs are evolving. Viewers will learn how major brands, like Apple, implement personalised experiences, and how smaller luxury brands can compete by understanding their customers deeply. Unique case studies, including topics like the future of loyalty schemes and the blend of values with branding, provide insightful perspectives for businesses wanting to thrive in today’s competitive market.Timestamps:0:00 - Understanding Hyper-Personalisation0:30 - Apple Vision Pro: A Case Study1:11 - Enhancing Customer Experience2:41 - Tailoring for Individual Needs3:51 - Creating Memorable Brand Interactions5:14 - The Role of Technology in Personalisation7:46 - The Beauty Industry's Shift to Personalisation9:07 - Crafting Unique Fragrance Experiences10:49 - Building Customer Loyalty Through Experience12:27 - Challenges for New Brands14:12 - Data-Driven Personalisation Strategies17:47 - The Impact of Communication Overload19:35 - Bridging Loyalty Programs and Personalisation22:43 - Connecting Brand and Customer Values25:05 - Innovations in Loyalty Programs26:38 - Customer Experiences in Physical StoresFollow or connect with True Worth ⁠⁠⁠⁠⁠⁠www.trueworthconsulting.com⁠⁠⁠⁠⁠⁠ Twitter ⁠⁠⁠⁠⁠⁠@TrueWorthUK⁠⁠⁠⁠⁠⁠ Linkedin - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/true-worth-consulting⁠

The core digital marketing challenges for luxury brands in 2025 Part 1/3

Discover the secrets behind how luxury brands connect with the new Gen Z consumer.This video explores the changing landscape of customer behaviour, especially among the influential Gen Z demographic. Key insights include the importance of values like sustainability and transparency, the rise of hyper-personalization in brand experiences, and how technology transforms how consumers engage with luxury products. Learn how brands like Stella McCartney and Jaguar adapt to capture the new generation's hearts (and wallets) while navigating the complex world of digital and physical retail.Timestamps:0:00 - Welcome to Digital Luxury Brand Experiences2:39 - Understanding Gen Z Consumer Behavior4:50 - Defining Gen Z and Their Values6:51 - Importance of Brand Values for Gen Z10:14 - Examples of Conscious Luxury Brands12:23 - Social Media's Role in Brand Discovery15:03 - Creating a Seamless Customer Experience18:15 - Challenges in Digital Brand Engagement21:11 - Navigating the Complexity of Luxury Retail25:03 - Leveraging Second-Hand Market Trends28:04 - Spotlight on Emerging Luxury Brands32:59 - Adapting Established Brands to Gen Z DemandsFollow or connect with True Worth⁠⁠⁠⁠⁠⁠www.trueworthconsulting.com⁠⁠⁠⁠⁠⁠Twitter ⁠⁠⁠⁠⁠⁠@TrueWorthUK⁠⁠⁠⁠⁠⁠Linkedin - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/true-worth-consulting⁠