Grow Fast, Grow Smart: The PI Playbook By Xcelerator

EPISODE 041: Dudley DeBosier’s Deal & the Evolving PI Firm Landscape

Recent news around Dudley DeBosier’s strategic partnership and the launch of Orion Legal has raised important questions across the personal injury industry. In this episode of The PI Playbook, Micki Love, CEO & President of cj Advertising, sits down with Chad Dudley, Founding Partner of Dudley DeBosier Injury Lawyers, to talk through the decision directly, without speculation or headlines. Micki and Chad cover why Dudley DeBosier pursued a strategic partnership at this stage, how the Orion Legal MSO is structured, what has (and has not) changed inside the firm, and what this development may signal for the broader PI landscape, especially around growth, succession, and long-term control. In this episode, you’ll learn: Why Dudley DeBosier chose a strategic partnership How the Orion Legal MSO works What stays the same: legal control, culture, and client focus What this may mean for other PI firms Chad also shares details on his upcoming book, Seven Disciplines for Successful Firms, publishing with Trial Guides. Learn more hereDon’t hesitate to reach out to keep the conversation going:  Chad Dudley: cdudley@dudleydebosier.com Micki Love: mlove@cjadvertising.com For the love of PI—thanks for listening. 

EPISODE 040: MARKETING: The Art of 30 Second Storytelling in Legal Advertising

Learn how to master 30-second storytelling in personal injury law firm marketing and legal advertising.In This Episode, You’ll Learn:- How to connect emotionally — Write to what injury victims feel, not just what they’ve suffered.- How to avoid legal jargon — Keep it clear, conversational, and client-focused.'- How to talk about money — Do it with authenticity, empathy, and transparency.- Why 30 seconds matters everywhere — Attention spans are short, but impact can be huge.- The 6 must-have elements of a direct-response personal injury ad.Join Jennifer Floyd and Dave Rumsey as they explore how to craft effective 30-second stories for personal injury law advertising. Learn what makes scripts connect with accident victims and turn viewers into clients. Perfect for law firms, marketers, and legal professionals ready to master the art of quick, compelling storytelling.

EPISODE 039: MARKETING: Behind the Scenes & The Future of Filmmaking

In this conversation, Jennifer Floyd and Jim Higgins discuss the innovative approaches to filmmaking at cj Advertising, particularly focusing on their collaboration with Vu Studios. They explore the technological advancements in production, the importance of storytelling, and how AI is shaping the future of creative work. The discussion highlights the efficiency of previsualization and the impact of client reactions on the creative process, emphasizing the blend of creativity and technology in modern filmmaking.

EPISODE 038: AI-Powered Intake: Catching Cases Before They Slip Away

In this episode of the PI Playbook, host Stephanie Koehler discusses the importance of effective intake processes in personal injury law firms with Speed AI founders Hayden and David Haskins. They explore how AI can help identify and rescue lost leads, the concept of lead leaks, and the transformative impact of AI on intake processes. The conversation also covers data security and compliance, the future of AI in law, and practical advice for law firm owners to enhance their intake strategies.Follow cj Advertising on Socials!Instagram: https://www.instagram.com/cjadvertising/?hl=enFacebook: https://www.facebook.com/cjAdvertising/LinkedIn: https://www.linkedin.com/company/cj-advertising/X: https://x.com/cjAdvertising?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Follow Law Firm Xcelerator on Socials!Instagram: https://www.instagram.com/lawfirmxcelerator/Facebook: https://www.facebook.com/lawfirmxcelerator/LinkedIn: https://www.linkedin.com/company/xcelerator-consultants/

EPISODE 037: MARKETING: Revolutionizing TV Advertising for Personal Injury Firms

In this episode of the PI Playbook podcast, host Stephanie Koehler speaks with Laura Hudson, VP of media services at cj Advertising, about the evolving landscape of TV advertising for personal injury firms. They discuss the significant changes in TV advertising over the past five years, the importance of targeting the biggest screen in the house, and the role of direct response in measuring success. Laura busts myths about daytime TV, emphasizing its effectiveness for reaching high-intent viewers. The conversation also covers the importance of consistency in branding across media, the value of specialized case types in advertising, and the future of TV advertising as part of a broader marketing mix.Follow cj Advertising on Socials!Instagram: https://www.instagram.com/cjadvertising/?hl=enFacebook: https://www.facebook.com/cjAdvertising/LinkedIn: https://www.linkedin.com/company/cj-advertising/X: https://x.com/cjAdvertising?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Follow Law Firm Xcelerator on Socials!Instagram: https://www.instagram.com/lawfirmxcelerator/Facebook: https://www.facebook.com/lawfirmxcelerator/LinkedIn: https://www.linkedin.com/company/xcelerator-consultants/