Produced By with Tommen

Breath as Branding: Why Stillness Is a Strategic Advantage | 134: Daniele Scuteri

Daniele Scuteri is a LinkedIn Brand Strategist helping consultants and coaches turn visibility into qualified leads, without the pressure to post every day. His path spans architecture, CGI, leadership, and mental health, giving him a uniquely human approach to strategy, messaging, and content. Today, he’s recognised as one of Italy’s top 3% LinkedIn creators, known for building sustainable content systems and profiles that actually convert.In this episode, Daniele shares the story behind the shift, from overthinking his first post to combining breathwork and branding into a business rooted in purpose. We talk mindset, momentum, and what it really means to grow without burning out. Whether you’re building your presence online or navigating a career pivot, this conversation might be the nudge you didn’t know you needed.Connect with Daniele:https://www.linkedin.com/in/danielescuteri/https://www.youtube.com/@DanieleScuteri_Breath/https://www.youtube.com/@DanieleScuteri-ITA/Timestamps:00:00 – Cold open: How breathwork helped Daniele overcome anxiety00:59 – Intro and welcome to the episode01:31 – Meet Daniele: Architect, coach, brand strategist02:45 – Career evolution: From CGI to coaching to branding04:08 – Why it’s never too late to start on LinkedIn05:38 – Daniele’s journey: 0 to 20K+ followers in 2 years07:20 – First posts, imposter syndrome, and learning to just start08:45 – Agile mindset and the MVP approach to personal branding10:11 – Zooming out: The mindset shift that changed everything12:12 – YouTube burnout, AI content, and starting over14:54 – Growing a YouTube channel by going back to basics15:48 – Authenticity and the psychology of brand storytelling17:05 – The story behind discovering breathwork18:07 – From manager to mindset shift: The real transition20:27 – Why he started posting on LinkedIn21:53 – Breathwork for mental clarity and stress relief23:14 – From Wim Hof to Oxygen Advantage25:01 – Chronic overbreathing explained26:54 – Merging breathwork into his branding offer28:09 – Trust, vulnerability, and converting followers into leads29:48 – Joining LinkUp: From zero clients to brand clarity32:10 – The power of community and high-level peers33:35 – Working with neuroscientist Shaka on breathing34:03 – Daniele’s smart DM strategy for inbound leads35:40 – CrossFit, OCR races, and life outside of LinkedIn36:55 – Book recs: Bartlett, Atomic Habits, Naval Ravikant40:20 – His next goal: Wim Hof expedition in Lapland41:22 – Final thoughts and appreciation Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From Spare Room to 8-Figure Exit: The Journey That Changed Everything | 133: Luke Tobin

Luke is a founder, investor, and multi-exit entrepreneur behind Unusual Group and Tobin Capital. After scaling a marketing agency to an eight-figure exit, he now helps creative service businesses grow and exit on their own terms. With three successful exits and several hard-learned lessons along the way, Luke is known for his transparent take on what it really takes to scale, including the parts most people don’t talk about. He is currently writing his first book with major publisher Pan Macmillan, set for release in 2026.In this episode, Luke shares what it’s really like to write a book while building two companies and growing a brand followed by more than 800,000 people. You’ll hear candid reflections on burnout, balance, and staying grounded, plus how he makes space for family, fitness, and rest without losing momentum. A conversation full of honesty, insight, and behind-the-scenes wisdom.Connect with Luke:https://www.linkedin.com/in/luketobin/https://www.luketobin.com/newsletterhttps://www.luketobin.com/https://www.instagram.com/lukettobin/https://www.youtube.com/channel/UCWceX14aUBA9huJ9TV50FqQhttps://x.com/lukettobin/Timestamps:00:00 – Cold open: burnout, ego, and why Luke started posting01:02 – Intro and welcome01:26 – Meet Luke Tobin: 3 exits, 2 companies, 1 book deal02:14 – How his book deal happened (and what it’s about)03:30 – Writing a book without AI (almost)04:35 – His creative process: gym, dog walks & voice notes05:19 – 85,000 words, 14 chapters, one big deadline06:00 – What audiobooks shaped Luke’s thinking07:10 – His personal AI co-pilot (and how it’s better than ChatGPT)08:47 – Why Luke’s AI is different from generic models10:00 – Why he started creating content in the first place11:36 – From 20k to 800k: 18 months of daily posting12:26 – Monetisation and impact: more than just reach13:16 – Building trust: share what actually worked14:15 – Why being real matters (and why most aren’t)15:28 – Talking burnout and failed exits openly16:09 – Luke’s #1 secret to staying consistent17:01 – Hiring: the key to avoiding burnout18:25 – Why letting go is the hardest part for founders19:29 – The family piece: not always getting it right20:13 – Remember you’re human: how he finds balance21:05 – Meet Harper: the real star of Luke’s LinkedIn21:16 – Off-screen hobbies: hikes, gym, nature22:06 – Living in Portugal, dreaming of South America23:06 – Can he really unplug while travelling?24:24 – Inside “The Success Method” newsletter25:11 – Not everyone should be a creator (and that’s ok)26:01 – How writing the newsletter helped prep for the book27:00 – New project: Why Luke launched Unusual Group28:33 – Why most agencies never sell (and how he’s changing that)29:34 – Healthy soda startup: drinkmirth.com30:06 – What still drives Luke today?31:20 – He wanted to be an actor?!32:21 – Who inspires him (and what he learned from Branson)33:15 – Favourite movie? Think classics.33:43 – Final thoughts + how to reach Luke Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Twix-Fuelled Writer: From Car Parks to Book Deals | 132: Pooja Marwah

Pooja Marwah is a content strategist, award-winning author, and founder of Authique, a boutique agency trusted by global leaders, Fortune 500s, and government clients. Known as the ‘Energiser Bunny’ of LinkedIn, she helps high-performing professionals build standout personal brands through done-for-you content, positioning strategies, and profile makeovers. With a storyteller’s instinct and a strategist’s mind, she turns big ideas into bold digital presence.In this episode, Pooja shares the unexpected story of how a Google search and a one-way flight led to a career she never saw coming. From writing in a parked car to publishing a novel, she talks about the moments that shaped her path, and why she shows up with joy, not just strategy. It’s a conversation full of courage, clarity, and the kind of energy that sticks with you.Connect with Pooja:https://www.linkedin.com/in/thepoojamarwah/https://www.instagram.com/thepoojamarwah/https://x.com/PoojaPMarwahhttps://poojapoddarmarwah.com/Timestamps:00:00 – Cold open: 36-hour flight to meet a stranger01:00 – Intro and welcome01:20 – Meet Pooja: strategist, author, drama queen02:30 – Why storytelling still wins even with AI04:08 – Helicopter parenting explained05:18 – Showing up online as your full self07:05 – Why fake personas never work08:30 – Building trust through content10:52 – The DM mistake most creators make12:45 – Relationship-building over cold pitches13:58 – Not now doesn’t mean never15:35 – Stop comparing your starting line17:00 – Tomas vs Pooja: different timelines18:48 – She joined LinkedIn at 4319:28 – The search that started it all21:20 – #1 LinkedIn creator leads to Sarajevo22:13 – A one-way flight that changed her life24:00 – What if it works out25:16 – Meeting Yasmeen in person27:14 – Her first in-person creator meetup28:09 – Waiting a year for her first client29:08 – Start with why, not reach30:05 – What can you talk about at 3am31:08 – Burnout comes from the wrong reasons32:16 – Content, balance, and Twix33:46 – AI overwhelm is real35:32 – Chocolate confessions36:03 – She wrote her first book in a car38:26 – From parked car to publishing deal39:02 – Awards and being called a specialist40:38 – Golf, Greece, and piano dreams42:12 – Her favourite trips43:57 – Her surprising book recommendation45:22 – Books that make you feel46:49 – New book for Indian teens47:50 – How to connect with Pooja49:44 – Final thoughts: fun and kindness50:54 – Outro and subscribe Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

No Strategy Just Story: Growing on LinkedIn with Honesty and Heart | 131: Anu Chandrasekar

Anu Chandrasekar is a Product and Transformation Consultant who helps banks deliver payments and operational changes that make life simpler for real people. With nearly 20 years in digital transformation, she’s especially passionate about bringing practical AI into workflows, not to replace humans, but to free them to do the work that actually matters. She blends strategic thinking with delivery to help teams move faster and work smarter across complex environments.Alongside her consulting work, Anu is a career coach and speaker who champions thoughtful leadership and community over noisy hustle. What began as honest reflections on LinkedIn has grown into a meaningful platform where thousands connect over clarity, confidence and progress that feels true to who they are. In this episode, Anu shares how embracing change has helped her rebuild with intention. If you’re redefining success in your next chapter, this conversation will remind you that moving forward doesn’t have to be loud, just honest, consistent and human.Connect with Anu:https://www.linkedin.com/in/anu-chandrasekaran-/Timestamps:00:00 – Cold open: believing in angels and connecting the dots01:02 – Intro and welcome01:26 – Meet Anu: mum of 3, transformation consultant, writer02:52 – Her surprising dream of being Britney Spears04:10 – From India to London: how she built her life abroad06:00 – Adjusting to life in a new country with two young kids08:12 – Staying strong when it gets overwhelming10:00 – What real positivity means to her11:11 – Books that changed her: The Secret & The Kite Runner13:12 – Finding light: spirituality, candles, and crystals14:03 – Why she started posting on LinkedIn15:50 – From job break to purpose: how writing helped her heal17:48 – Showing up without chasing metrics or followers19:40 – Building a kind and loyal community on LinkedIn21:53 – Sharing value without pretending to be perfect24:10 – Why LinkedIn is a game-changer for visibility25:56 – Taking a break for family — and why it matters26:30 – Public speaking fears, stage anxiety, and what helps28:54 – Using her voice to empower women in tech and AI30:46 – Learning from the right people on LinkedIn32:15 – On listening to podcasts and staying inspired33:45 – Painting, walking, cafés: how she recharges offline35:00 – Favourite books and authors beyond self-help36:52 – Navigating the job market and staying hopeful40:54 – How to reach Anu & what she’s working on next42:48 – Final thoughts and a message of encouragement Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Beyond the Mic: The Inner Work Behind Powerful Brands | 130: Geraldine Spurway

Geraldine is the founder of The Spur Way, a boutique agency helping leaders elevate their presence through breath, brand, and embodied strategy. Her approach blends storytelling, brand positioning and Re:Sense™ Breathwork, a method she created to help high performers reconnect with their voice and lead with clarity, energy and confidence.In this episode, Geraldine shares how breathwork became the practice that helped her overcome fear on stage, rebuild her presence and unlock a deeper sense of purpose. She also opens up about the life-altering moment that sparked her mission. From inner blocks to real visibility, this conversation reveals the deeper work behind powerful brands.Connect with Geraldine:https://www.linkedin.com/in/gespurway/https://linktr.ee/geraldinespurwayhttps://thespurway.com/Timestamps:00:00 – Cold open: how Geraldine helps leaders show up with presence01:02 – Intro and welcome01:26 – Meet Geraldine: strategist, breathwork facilitator, performer02:15 – Why energy work brings faster results than branding03:14 – Helping a TEDx speaker go from nervous to unforgettable04:27 – Her surprising path from dancer to leadership mentor05:46 – From boardrooms to stages: why confidence beats scripts07:56 – The five-word memory trick for public speaking09:06 – How visualisation preps the nervous system10:19 – The real power of pause when speaking11:00 – Her favourite speakers and what she learned from them12:53 – The time she froze on stage… and turned it into a win14:46 – Why you don’t need to master public speaking to be good at it15:53 – From depression to near-death: the turning point at age 2018:48 – When someone online sensed her story before she shared it21:00 – Why she doesn’t share everything on LinkedIn22:06 – How breathwork helped her walk again24:14 – Visualisation, healing and trusting the body27:07 – Simple breathwork to calm the nervous system29:23 – Bringing breathwork to corporate events and retreats30:35 – Trends vs. tools: why breathwork is more than hype32:00 – Facing her fear of cold with the Wim Hof method34:34 – Life outside work: dancing, Netflix, and being a mum36:01 – Her favourite books: from Holiday to Dispenza37:40 – Where to follow Geraldine and work with her38:58 – Her final message to the audience Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.