Business Beyond the Mic

040: How to Create a Podcast with a 96% Listen-Through Rate with the Bioscope Brasse

Are you looking for podcasting strategies to keep listeners hooked from start to finish? In this episode, we welcome Jody Felton and Ross Solomon, the dynamic duo behind Bioscope Brasse, a podcast all about movies. Hailing from Cape Town, South Africa, Jody and Ross started the podcast during COVID-19 as a way to share their insights, reviews, and discussions about various films, ranging from blockbusters to indie productions. Their passion project has since become an incredibly successful podcast, featuring on Apple's list of Shows We Love in 2023.In our conversation, Jody and Ross delve into their podcasting journey and how they achieved a 96% listen-through rate. Discover what they wish they knew before they got started, the importance of good quality audio, and the challenges of incorporating feedback from a growing audience. We also discuss how they know their voice and format are resonating with listeners, how podcasting has impacted them personally, why tweaking your show structure is essential, and the importance of having clear intentions. To hear how to transform your podcast from a side hustle to a compelling show, tune in now!For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.Resources from Today’s Episode:Bioscope BrasseBioscope Brasse on InstagramBioscope Brasse on TikTokJody Felton on LinkedInRoss Solomon on InstagramJennay Horn on LinkedInFree WillyAladdinRoboCop 3TitanicJungle BookEverything Everywhere All at OnceStep UpAdobe AuditionCinemaConCassidy NicholsonYaaseen Barnes Yaaseen Barnes on InstagramConnect with Carli:Business Beyond The Mic on Spotify Business Beyond The Mic on Apple PodcastsBusiness Beyond The Mic on InstagramBusiness Beyond The Mic on YouTubeCarli van HeerdenCarli on Instagram Carli on XWe Edit Podcasts

039: 100+ Podcasting Tips in 10 Minutes with Carli & Jennay

Looking for a simple quick-fire guide to help you boost your confidence as a podcaster? Look no further! In today’s episode of Business Beyond The Mic, we are joined by our resident content expert, Jennay Horn, to share our top 100+ podcasting tips in just 10 minutes!From creating an audience avatar to planning a consistent recording schedule, adding value through show notes and transcripts, maximizing your exposure using cross-promotional material, elevating your audio with intro music, and much more, this conversation is packed with invaluable insights and actionable advice to level up your podcasting game, improve your content, and connect with your listeners. Be sure to tune in today!For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.Resources from Today’s Episode:Jennay Horn on LinkedInPodnewsWed Edit Podcasts on UdemyWe Edit Podcasts Affiliate Partner ProgramConnect with Carli:Business Beyond The Mic on Spotify Business Beyond The Mic on Apple PodcastsBusiness Beyond The Mic on InstagramBusiness Beyond The Mic on YouTubeCarli van HeerdenCarli on Instagram Carli on XWe Edit Podcasts

038: Top Marketing Strategies to Boost Your Podcast Discoverability with Danielle Desir Corbett

Where do you look to find the clues for success? During this episode, Danielle Desir Corbett joins us to share her surprising approach to mapping out her journey to podcasting and beyond. She is a multi-passionate travel creator and host of the highly rated and four-times grant-rated travel and personal finance podcast, The Thought Card. She also works as a Podcasting Marketing coach, and co-hosts Road Trip Ready, which explores the best road trips across the US and Canada.  Join us today to hear Danielle share her best tips for marketing your podcast, as she reminds us that it is a combination of strategies that will lead you to success. We also dive into monetizing your podcast with an open mind and going beyond the model of podcasting to earn an income. Danielle also unpacks the difference between visibility and discoverability, we explore how to look for the clues of success left by people in industries beyond the realm of podcasting, and much more! For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.Resources from Today’s Episode:Danielle Desir CorbettDanielle Desir Corbett on InstagramDanielle Desir Corbett on XRoad Trip Ready PodcastThe Thought Card PodcastConnect with Carli:Business Beyond The Mic on Spotify Business Beyond The Mic on Apple PodcastsBusiness Beyond The Mic on InstagramBusiness Beyond The Mic on YouTubeCarli van HeerdenCarli on Instagram Carli on XWe Edit Podcasts

037: How to Separate Your Podcast Goals from the Actionable Steps with Carli van Heerden

Welcome to this fourth edition of The Founder's Corner miniseries, as Carli van Heerden shares some important advice for founders and business leaders in podcasting. Today is all about separating the goal from the action or activity that is required to achieve that goal.We discuss the importance of not waiting or hesitating to take action, the undeniable value of consistency, why you always need to be planning for the future, and the two main strategies that, when implemented, will help you on your way to achieving your goals. For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.Resources from Today’s Episode: (guest links & resources hyperlinked)James ClearConnect with Carli:Business Beyond The Mic on Spotify Business Beyond The Mic on Apple PodcastsBusiness Beyond The Mic on InstagramBusiness Beyond The Mic on YouTubeCarli van HeerdenCarli on Instagram Carli on XWe Edit Podcasts

036: How to Take Your Podcast to the Next Level Using Video with Carli & Jennay

With more than 2 billion active users, YouTube offers a tremendous opportunity to grow your audience. With this in mind, we welcome back our resident guest and Head of Content at We Edit Podcasts, Jennay Horn, to discuss the hot topic of video podcasts. When is the right time to do a video podcast? What is the best way to incorporate it into your podcasting routine? How can you benefit from adding video? We answer all these questions and more!Tuning in, you’ll learn our top tips for adding video to your daily podcasting habits, including simple techniques to ensure you capture the right moments, drive engagement with your audience, and let them in on your process. You’ll even discover some creative ways to monetize your podcast with bonus content. So, if you’re looking to take your podcast to the next level using video, this is the episode for you!For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.Resources from Today’s Episode:Jennay Horn on LinkedInWe Edit Podcasts Video Production ServicesBusiness Beyond The Mic: Launch EpisodeHeadlinerThe Diary of a CEO Podcast with Steven BartlettConnect with Carli:Business Beyond The Mic on Spotify Business Beyond The Mic on Apple PodcastsBusiness Beyond The Mic on InstagramBusiness Beyond The Mic on YouTubeCarli van HeerdenCarli on Instagram Carli on XWe Edit Podcasts