Pet Shop Girls with Sherry (Odyssey Pets) and Carly (House of Paws) - A Podcast for Independent Pet Pros

Episode 118: Gettin' Ready for Global

Global Pet Expo is almost here — and in this episode, Sherry and Carly are breaking down exactly how to prepare, what to prioritize, and how to avoid common trade show mistakes. From strategic planning to self-care, this episode is your behind-the-scenes guide to making the most of one of the biggest events in the pet industry. Whether you're a seasoned buyer or attending your first major trade show, this conversation will help you walk in with confidence — and walk out with clarity. Join the Indie Insider Group: https://www.facebook.com/share/g/14Z5WsKrMgN/ Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠⁠⁠https://linktr.ee/petshopgirls⁠⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: ⁠https://www.facebook.com/share/g/18XEvTjxMj/⁠ Join The Pet Shop Girls: Off The Record Substack Community: ⁠https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page⁠ ⁠www.2petshopgirls.com⁠  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.

Episode 117: How to Build a Revenue Engine With Weekly Emails

In this episode, the Pet Shop Girls dive into email marketing as a powerful tool for revenue generation and customer engagement. From busting myths about unsubscribes to sharing real-world strategies, this conversation is packed with practical tips to help indie retailers turn their email list into one of their most valuable business assets. 💡 What You’ll Learn: How to create a consistent, value-driven email strategy Why unsubscribes aren’t the enemy (and what actually matters) The structure of a great email—from subject line to CTA Common mistakes to avoid (like being too generic or off-brand) How to track the metrics that actually move the needle Ways to repurpose content across blogs and social media Why email marketing is a long game—and why that’s a good thing Whether you're just starting your list or looking to level up, this episode will help you rethink how you show up in your customers’ inboxes. Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠⁠https://linktr.ee/petshopgirls⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.

Welcome to the Pet Shop Girls Podcast (New to the pod? Start here!)

If you work in the pet industry and have ever thought "there has to be a better way," here's your sign. Sherry Redwine and Carly Patryluk are two independent pet shop owners who have spent decades behind the counter, and they built Pet Shop Girls for every retailer, groomer, and brand founder who needs smarter ideas and real talk from people who actually get it. Part education, part community, part occasional chaos, this is indie pet at its best. Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠⁠⁠https://linktr.ee/petshopgirls⁠⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.

Episode 116: How to Be Your Customer's Hero: An Interview with Maria Ringo

In this episode of The Pet Shop Girls, we sit down with Maria Ringo—holistic nutrition expert, pet food pioneer, and longtime advocate for independent pet retailers. Maria shares how pet pros can become trusted guides for their customers by focusing on education, empathy, and mission-driven service. From tackling nutrition myths to turning tough conversations into trust-building moments, this episode is packed with practical strategies to help retailers stand out—even in a world of online competition. Whether you're behind the counter or building your brand, Maria's wisdom will help you lead with confidence, integrity, and care. www.carna4.com Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠https://linktr.ee/petshopgirls⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.

Episode 115: Trendspotting 2026: What’s Hot, What’s Not

In this episode of The Pet Shop Girls, Sherry and Carly break down the biggest trends shaping the pet care industry in 2026—and what they actually mean for your business. From shifting consumer values and the rise of natural nutrition to AI tools, nostalgia toys, and loyalty programs that work, this episode is packed with real-world insights for pet professionals. You'll learn how to stay ahead of the curve without chasing fads, and how to use emerging trends to deepen customer loyalty, enhance the in-store experience, and build long-term success. Connect with the Pet Shop Girls! Find us everywhere: ⁠https://linktr.ee/petshopgirls⁠ Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.