Will Power Podcast by Will Humphreys

Future of Physical Therapy Marketing: AI Agents & Patient Reactivation with Carl Mattiola

What would your practice look like if you never had to worry about marketing or lead follow-up again? In this episode of the Will Power Podcast, host Will Humphreys sits down with Carl Mattiola, co-owner of Breakthrough Marketing, to discuss the seismic shift AI is bringing to the world of physical therapy and private practice.Carl reveals how Breakthrough is using AI "Agents" to handle the most time-consuming part of running a clinic: lead conversion and patient reactivation. From reducing 16 hours of manual follow-up to just 30 minutes, this conversation explores how technology is helping clinic owners reclaim their time while scaling their impact.Key Takeaways:Content is a Commodity: Why high-quality copywriting is now accessible to everyone through AI. If you know how to prompt it correctly.Meet Your New Digital Employee: Defining AI Agents and how they act as 24/7 virtual assistants for your practice.The Power of Reactivation: Why your past patient list is your most valuable asset and how to automate the "checking in" process.Human-Like Interaction: How AI is now capable of having complex, compassionate conversations with patients that are nearly indistinguishable from human staff.Solving the Staffing Crisis: Using automation to handle high-volume responses that would otherwise overwhelm a short-staffed team.Send us a textVirtual Rockstars specialize in helping support or replace all non-clinical roles.Learn how a Virtual Rockstar can help scale your physical therapy practice.Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

How to Scale Your Leadership and Buy Back Your Time with Greg Todd

Episode SummaryIn this transformative episode of the Will Power Podcast, host Will Humphreys sits down with one of his closest mentors and friends, Greg Todd. Greg is a licensed physical therapist turned serial entrepreneur who manages five successful businesses while working only part-time.Greg breaks down the "4 Levels of Value" that determine your income and freedom in the marketplace. If you feel stuck trading your hours for dollars, this conversation provides the blueprint for shifting from "Implementation" (physical labor) to "Imagination" (solving problems with your mind). They also dive deep into the psychology of relationships, specifically the difference between Givers, Takers, and Matchers, and how a spirit of benevolence can unlock doors you didn't even know existed.Key TakeawaysThe 4 Levels of Value: Understand where you currently sit in the marketplace hierarchy and how to move up:Implementation: Trading time for physical tasks (Lowest value).Unification: Managing and overseeing the implementers.Communication: Moving people to action through speech, writing, or performance.Imagination: Using your mind to create solutions and scale businesses (Highest value).Buying Back Your Time: Why the goal of making more money should always be to purchase more options and freedom.The Givers, Takers, and Matchers Framework: Why Greg suggests avoiding "Matchers" (score-keepers) just as much as "Takers," and how being one of the rare 5% of "Givers" builds an elite inner circle.The Power of Acknowledgment: How Greg uses "Random Acts of Kindness" and the "Beach Walk" method to build high-value relationships simply by acknowledging someone’s artistry.Leveraging AI in 2026: How clinicians and entrepreneurs can "productize" their knowledge using tech to create assets that work while they sleep.Send us a textVirtual Rockstars specialize in helping support or replace all non-clinical roles.Learn how a Virtual Rockstar can help scale your physical therapy practice.Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

How Dr. Charles Mulli Sold an Empire to Save 40,000 Lives

What does it take to walk away from a multi-million dollar business empire to serve the homeless? On this episode of the Will Power Podcast, we sit down with Dr. Charles Mulli, a man whose life is a masterclass in resilience and faith.Dr. Mulli's story begins in the depths of despair, abandoned by his parents at age five and begging on the streets of Kenya. After nearly taking his own life at age 16, a miraculous encounter set him on a path of radical transformation. He rose to become one of Kenya's most successful entrepreneurs, only to hear a divine call that would change the course of history: "I want you to be a father to the fatherless."Dr. Mulli shares how he exercised the "Will" to sell every asset he owned and the "Power" he found in the Gospel of forgiveness. Today, the Mully Children’s Family (MCF) has rescued over 40,000 children, turning "destitute" street kids into world-class doctors, lawyers, and leaders.Key Discussion Points:The Survival Instinct: How childhood abandonment forged a resilient will to survive and succeed.The Tipping Point: Why a stolen car triggered a three-year spiritual crisis that led to a global ministry.Radical Sacrifice: The mental and emotional strength required to sell a fleet of buses and oil businesses to live among the poor.The Miracle of the Well: How prayer literally changed the climate and ecosystem of a barren land.The Science of Forgiveness: Why Dr. Mulli believes forgiveness is the "powerful tool" that unlocks a child's potential.Legacy Building: How MCF became the largest family in the world.Send us a textVirtual Rockstars specialize in helping support or replace all non-clinical roles.Learn how a Virtual Rockstar can help scale your physical therapy practice.Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

The Art of the "Commitment" and The Difference of Hiring Vs. Recruiting with Jimmy McKay and Will Humphreys

Are you tired of "vanilla mayonnaise" job postings that attract uninspired candidates? In this high-energy episode, Will Humphreys, founder of Virtual Rockstar, joins Jimmy McKay to flip the script on the talent crisis in healthcare.They breaks down the fundamental difference between hiring (the transaction) and recruiting (the emotional buy-in). You’ll learn why your current job ads are failing, how to leverage the "Speed of Trust," and why Will’s goal for every employee is to help them find their next job, even if it’s not with him.Whether you are a practice owner struggling to find physical therapists or a leader looking to build a "bench" of elite talent, this episode is a masterclass in authenticity, storytelling, and creating a culture that people never want to leave.What You’ll Learn in This Episode:Recruiting vs. Hiring: Why recruiting is a 24/7 public relations mission, while hiring is just the final agreement.The "Love Letter" Strategy: How to write job postings that lead with emotion and authenticity to weed out "tire kickers."The Power of the VA: How Will is using virtual assistants to offload non-clinical roles and save owners $20k+ per year in profit.Starting in the Middle: Why your communication (and your job ads) should skip the small talk and go straight to the "signal."The Rockstar Summit: A preview of the only event in the industry where you can learn to recruit and actually interview students in real-time.Resources MentionedThe Speed of Trust by Stephen M.R. CoveyStart with Why by Simon SinekTrainual (Chris Ronzio)Empower EMRUS Physical TherapyAttend the Rockstar Summit: summit.virtualrockstar.com (Use the "End of Year" special for 50% off!)Send us a textVirtual Rockstars specialize in helping support or replace all non-clinical roles.Learn how a Virtual Rockstar can help scale your physical therapy practice.Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

Co-Creating Culture, Vulnerability in Leadership, and Hiring for Heart with Amy Somerville

In this dynamic episode of the Will Power Podcast, host Will Humphreys sits down with Amy Somerville, CEO and founder of Moment of Clarity and former CEO of Success Enterprises, to explore the vital connection between leadership, culture, and personal transformation.Amy, a veteran in the personal development and human growth space with over 20 years of experience (including executive roles at RE/MAX and Buffini & Company), shares her deep-seated passion for serving entrepreneurs and helping people reach their highest potential.Key Takeaways & Discussion PointsCulture is Strategy, Not Luxury: Amy breaks down the common misconception that culture is a "nice-to-have." She emphasizes that your organization's culture is your strategy, defining success, product development, and team loyalty.Culture is What You Allow: Learn why a top-down mandate doesn't work. True, thriving culture is co-created by the entire team, weaving through the soul of the organization and empowering members.The 'We' vs. 'I' Language Test: Discover key trigger words that reveal a toxic or selfish culture. A healthy culture shifts from "I" and "me" to "we" and "ours."Leadership is a Behavior, Not a Title: Amy shares her journey of shedding the "duck" mentality (calm on the surface, paddling furiously underneath). Vulnerability and authenticity build trust far more than the facade of perfection.The Art of Storytelling in Leadership: Find out how leaders can use their imperfections, failures, and lessons learned, not just their successes—to create an empathic connection and a non-judgmental coaching space for their teams.Hiring for Heart, Training for Skill: Amy outlines the strategy of making your culture crystal clear in job descriptions to act as a natural magnet or repellent. Plus, she reveals her favorite non-obvious interview question ("perfect or on time?") and what the best answers reveal about a candidate's team focus.Protect Your Culture: Understand the importance of consistently revisiting your co-created mission, vision, and values, and why neglecting behavioral misalignment is a fast track to culture decay.Tune in to learn Amy's hard-won lessons on servant leadership, co-creating vision, and protecting the culture you allow.Send us a textVirtual Rockstars specialize in helping support or replace all non-clinical roles.Learn how a Virtual Rockstar can help scale your physical therapy practice.Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.