Dear Content Creator

Landing Your First Brand Deal: The DOs & DON’Ts

Landing your first brand deal is exciting — but what you do after the yes is what really matters. In this episode of Dear Content Creator, we’re breaking down the do’s and don’ts of brand deals so you can show up professionally, protect your work, and set yourself up for repeat opportunities. From reading contracts and clarifying expectations to common mistakes that can quietly cost you future collaborations, this episode walks you through how to handle brand deals like a business — even if it’s your very first one. If you’ve recently landed a brand deal (or you know it’s coming soon), consider this your guide to navigating partnerships with confidence, clarity, and intention. For updates on the latest creator news and events, ⁠⁠Subscribe to the newsletter.

24. How Creators Actually Get Invited to PR Events

Dear Content Creator, have you ever watched your favourite influencers attending PR events and thought, “Okay… but how do I get invited?” If you’ve ever been curious about how PR lists work, what brands look for, and how creators actually land those coveted invites, this episode is for you. We’re breaking down the world of PR events — what they are, how creators get on the guest list, and how to show up in a way that builds relationships and opens doors. I’ll be sharing the behind-the-scenes of my own PR experiences, from DoorDash’s #BlackFoodEnergy launch to events with Global TV, StackTV, Law & Order Toronto, and Tim Hortons. My goal is to help you understand the strategy behind these invitations so you can position yourself with confidence and intention. In this episode, I’ll discuss: • What PR events really are and why brands host them • How creators get invited (and how to get on PR radars) • The relationship-building strategies that lead to repeat invites • How to make the most out of every event once you’re in the room Things I’m Loving Right Now Bad Influencer – This Netflix South African series breaks down influencer culture in a way that’s binge-worthy and entertaining, especially if you’re a creator who loves understanding how our industry works behind the scenes, in a dramatic way For updates on the latest creator news and upcoming events,Subscribe to the newsletter: https://charismaggietv.myflodesk.com/dearcontentcreator

23. Creator Business 101: Turn Your Passion Into Profit

Dear Content Creator, are you treating your creator journey like a business — or just creating content? If you’ve ever wondered what it really means to build a sustainable creator business, this episode is for you. We’re breaking down the business side of content creation — from registering your business and tracking expenses to building systems and knowing your worth. I’ll be sharing the exact steps I took to build my creator business from scratch, how I made over $100,000 through content creation, and the key lessons I’ve learned about treating your creativity like the business it already is. My goal is to help you lay the right foundation so your passion doesn’t just stay a hobby — it becomes a sustainable, profitable brand. In this episode you’ll hear: • The essential steps to turn your content creation into a real business • Why you need to register your business and open a separate bank account • How to track your money, build systems, and know your worth • Ways to fund your creator business and when to ask for help Things I’m Loving Right Now ⁠Ownr – If you’re in Canada and ready to register your business, Ownr makes it simple. You can register as a sole proprietor or incorporate in just a few clicks, manage changes easily, and even access partner perks with RBC, QuickBooks, and more. 👉 https://www.ownr.co For updates on the latest creator news and events, ⁠⁠Subscribe to the newsletter. https://charismaggietv.myflodesk.com/dearcontentcreator

22. How to Fund Your Creator Dreams with Grants

Dear Content Creator, have you ever wondered how to fund your big ideas without breaking the bank? If so, this episode is for you. We’re talking all about grant opportunities for content creators — where to find them, what you need to know before applying, and how to set yourself up for success. I’ll be sharing the strategies I use to source funding opportunities, the key things to prepare before you hit submit, and my own experience with receiving grants to fund creative projects. My goal is to show you that funding is within reach if you know where to look and how to approach it. In this episode you’ll hear: How to source and track grant opportunities as a creator What to keep in mind before applying (eligibility, documents, and common mistakes to avoid) My personal journey of receiving funding and lessons learned along the way Things I'm loving right now ⁠Notion⁠- Not only do I use this to stay organized, but I also use it to track grants I want to apply for and you can too with their custom templates or make your own from scratch Oct 2025 Grant opportunities Amplifia x Ontario Creates Interactive Digital Media Fund Digital Creators Pilot Program Independent Production Fund For updates on the latest creator news and events, ⁠⁠Subscribe to the newsletter

21. 9 Mistakes I've Made as a Content Creator

Dear Content Creator, what if I told you that some of my biggest creator “glow-ups” came from my biggest mistakes? In today’s conversation, I’m pulling back the curtain on the 9 mistakes I’ve made in my 9 years as a content creator and the lessons they taught me. From creating without research, to working for “exposure,” to waiting to monetize on the platforms directly, I’m sharing the moments that made me cringe, rethink, and ultimately grow. If you’ve ever felt like you’re winging it, wondering why things aren’t clicking, or just want to learn from someone else’s “oops” so you can skip a few bumps in the road, this episode is for you. My digital product is FINALLY here! The Ultimate Playbook for Content Creation Success Things I’m Loving Right Now Beanable – Earn commission for your recommendations Join now For updates on the latest creator news and events, ⁠⁠⁠Subscribe to the newsletter