Standout Creatives: Business, marketing, and creativity tips for solopreneurs launching their ideas

Why Authentic Stories Create Loyal Readers with Leigh Carron - Standout Authors Unbound

What if writing the story you’re afraid to tell is the exactly what your readers have been waiting for?Leigh Carron didn’t set out to follow trends, chase algorithms, or fit neatly into what the publishing world expects. She set out to tell her truth. And in doing so, she’s built stories centered on body diversity, biracial identity, desire, and authenticity, even when it felt risky or uncomfortable.In this conversation, Leigh opens up about choosing self-publishing, navigating imposter syndrome, writing spicy romance that centers fat and marginalized bodies, and learning how to market without losing herself in the process.HighlightsDiversity in writing as lived experienceFor Leigh, diversity is personal. Her stories are shaped by who she is and who her readers are, and she writes with the intention of reflecting real bodies and real identities on the page.“I write spicy, diverse, body positive romance. That’s sort of my niche, my brand, and I love doing that, bringing body diversity and racial diversity to my stories. I want them to reflect me and the people that read my books.”Empowerment through characters who take up spaceLeigh is intentional about who gets centered in her stories. Her characters aren’t there to support someone else’s arc. They get to be seen, desired, and fully human.“I want to show fat characters being loved on, being desired, feeling good about themselves, not being the side characters in stories, but being their own leads.”Choosing the indie path without a roadmapTraditional publishing wasn’t the only option, and Leigh chose to take the leap without having everything figured out. What mattered more was resonance and momentum.“I decided I’ll just venture out into this wild world of indie publishing. And I didn’t have a clue what I was doing, but… it sort of resonated.”Marketing as an ongoing experimentMarketing isn’t something you master once and move on from. Leigh talks honestly about the trial-and-error nature of showing up, learning, and staying curious without burning out.“You have to be your own marketer and you have to figure that out... I’m still learning those things. Why do some posts hit? Why do some books resonate and others don’t?”Writing authentically even when it feels riskyChasing trends might feel safer, but Leigh chose alignment instead. That decision comes with risk, but it also comes with clarity.“I have stayed true to what I want to tell and haven’t followed what’s popular in tropes, and I know that can also be a risk.”Writing through cultural and racial identityLeigh shares how early experiences shaped her understanding of identity and belonging, and how those experiences continue to influence her storytelling today.“I learned very quickly that being biracial was not a good thing then. Like that was not something to be proud of. That was something to be worried about and to fear what people would think.”Balancing creativity with real lifeWriting doesn’t happen in a vacuum. Leigh balances her creative work with a demanding professional career, and some days are harder than others.“It’s a challenge some days, especially because I’m a change management consultant. So I work with companies in helping them kind of reframe their culture.”Reader connection over perfectionNot every conversation has to end in agreement. For Leigh, the value comes from connection, curiosity, and dialogue.“I love the reader interaction, even if we’re not on the same page with things, just learning and having that conversation, I think, is great.”Advice that leaves room for both art and strategyLeigh encourages writers to stay grounded in their creative vision while still acknowledging the realities of publishing and marketing.“Write the story that you want to tell and make that your focus. That’s not to say you shouldn’t be mindful of the marketing and all of those pieces.”Authenticity is what lastsAt the core of everything, Leigh believes readers respond to honesty more than polish.“It comes down to authenticity, of being true to yourself. I think that’s what people will see. That’s what will resonate, that authenticity that people can relate to.”Closing reflectionLeigh’s story shows us that our most resonate work comes from honesty. We just need to trust our voice and keep writing, even when it feels vulnerable.If you’re an author navigating visibility, representation, or the pressure to do things the “right” way, this conversation is for you.You might be sitting on a story that the world has been waiting to hear, so let’s share it.If that sounds like you, leave a comment about your journey in the comments.

24: Stop Hiding Your Weird. Authentic Personal Branding with Rachel Lee

What if the thing you’ve been trying hide is actually the reason people remember you?Rachel Lee is a brand stylist and designer who built her business by doing the opposite of what she thought “serious” creatives were supposed to do. From growing up as an imaginative art kid to hiding parts of herself in traditional design roles, Rachel spent years trying to fit in before realizing that belonging to herself mattered more. In this conversation, she shares what happened when she quit a stable job, stopped performing professionalism, and let her real personality lead, cat ears and all.From Art Kid to Self-TrustRachel’s story starts the way many creative stories do: curiosity, imagination, and a slow drift away from those instincts in order to be accepted. The farther she moved from herself, the harder it became to feel fulfilled.“I spent so long thinking that fitting in was the safer option, but over time I realized it was costing me way more than it was giving me.”That realization didn’t arrive all at once. It came through frustration, burnout, and the quiet feeling that something was off.Actionable Insight: Pay attention to where your work feels heavier than it should.Bonus: Name one part of yourself you’ve been muting to feel more legitimate.Choosing Alignment Over SafetyRachel left a steady job because she refused to keep living out of alignment. She talks openly about fear, family expectations, and learning business without a roadmap. “Walking away from something stable was terrifying, but staying would’ve meant ignoring the part of me that knew this wasn’t it.”Actionable Insight: You don’t need certainty to move forward, just clarity on what you’re done carrying.Bonus: Identify one small step toward work that feels more like you.Personal Branding That Feels HumanFor Rachel, personal branding stopped being about aesthetics the moment she stopped pretending. Her brand worked when she did.“Personal branding isn’t about looking polished or put together. It’s about letting people see who you actually are when you’re not performing.”The cat ears weren’t a tactic. They were a signal. And people remembered her because she felt real. Actionable Insight: Make your brand feel like you. Bonus: Ask yourself where you’re trying to sound like someone else.Attracting the Right People by Being ClearWhen Rachel showed up as herself, the right clients leaned in and the wrong ones drifted away. “The moment I stopped trying to appeal to everyone was the moment the right people started finding me.” That clarity made everything simpler.Actionable Insight: You’re allowed to be specific, even if it means being less universal.Bonus: Remove one message from your site or bio that feels watered down.Staying Human in a Noisy WorldAs Rachel moves into content creation, her focus stays the same. Connection over polish. Practice over perfection. “With everything becoming faster and more automated, the thing people are craving most is something that feels human.”Let yourself evolve without abandoning who you are.Actionable Insight: Growth comes from repetition, not reinvention.Bonus: Show up once this week without overthinking the outcome.Key Takeaways Fitting in costs more than it gives. Your quirks are signals. Personal branding starts with self-trust. Art and business don’t have to compete. Standing out begins with letting yourself be seen.Closing ReflectionRachel didn't want to fit in. She wanted to be memorable by telling the truth. Remember, the people you’re meant to reach are looking for you, not a generic version of you.If you want support marketing your book or creative business that showcases the real you, I’m here to help. Sign up for a free consultation at TheStandoutCreatives.com.Let’s amplify your work in a way that is fun for you.

Come Join Us at the Book Summit with Marc Cordon

What if the story you’ve been holding onto is the one someone else has been waiting to hear?Marc Cordon and I had a great conversation about the upcoming Book Summit. It will be a creative space built for writers, not-yet-writers, and anyone who feels a tug to put their story into the world. If you’ve ever felt like your experiences aren’t “big enough,” or you’re nervous about sharing something personal, this conversation might shift something for you.We talk about why storytelling is such a powerful form of liberation, how writing in community can dissolve fear, and why personal stories, especially the ones about transition, liminality, and rebirth, resonate universally. We also dig into the anthology we’re creating together, the therapeutic nature of writing, and the collaborative energy that makes this summit feel different from anything else.This episode is an invitation to stop waiting for permission and start exploring the story that’s already living inside you.If you are interested in coming to the Book Summit. It is this Saturday December 13th at 1pm ET. You can read all about it here.HighlightsStories are a form of freedomWriting isn’t just an art. It’s a way to reclaim your voice.“Books, storytelling… that’s the new form of freedom and liberation.”Everyone is a storyteller (even if you don’t believe it yet)You don’t need a title to begin. You only need curiosity.“Everybody is a writer and a storyteller.”Community makes your writing strongerWhen you share in a circle, something shifts in you and in the people listening.“The fact that we can all hear and experience these stories together is what really makes it powerful.”Feedback forms connectionWhen people lean in to your story, you can feel it.“It’s really cool to see people at the edge of their seats leaning forward when it comes to you and your story.”Specific stories create universal resonanceThe more personal you get, the more people see themselves in your words.“The more specific you are… the more people will say, I see myself in your story.”Creation is a transformationSomething magical happens when you start with nothing and end with something only you could have made.“There’s an ebullience that happens when you leave with something you created.”Closing ReflectionIf you’ve been telling yourself you’re not a writer… consider this your gentle interruption.You don’t need a polished story.You don’t need a plan.You just need a spark. And if you’re feeling that nudge, the Book Summit and the Story Circle are the places to explore it. These spaces are designed to help you uncover your voice, shape your story, and feel supported every step of the way.If you’re curious about writing a book someday… come.If you want to share a personal story but don’t know where to start… come.If you want community, feedback, and a little creative courage… come.You don’t have to do this alone.Let’s see what unfolds when you step into a room where your story is already welcome.LinksBook SummitMarc Cordon

Navigating Business as an Introverted Creative with Aicila from Business as Unusual

What if the thing that makes you feel “different” in business is actually the thing that makes you magnetic?In this special conversation, I sit down with Aicila from the Business as Unusual, where we talked about what it’s like to build a business as an introvert. If you’ve ever felt drained by networking, overwhelmed by visibility, or unsure how to show up without feeling fake… this one will feel like a deep exhale.We talk about what it really means to be an introverted creative in a world that wants you to be “on” all the time. The pressure. The awkwardness. The energy dips. But also the parts we don’t talk about enough: the power of authenticity, the ease that comes from true connection, and how collaboration can actually give introverts energy when it’s rooted in trust.This episode is an invitation to stop forcing yourself into strategies that don’t fit, and to start building your creative business in a way that feels like you.HighlightsYou’re not broken — you’re wired differently, and that’s a strengthMany creatives are introverts, and the business world wasn’t built with you in mind.“Creatives are often introverts.” — AicilaAuthenticity makes networking tolerable — even enjoyableWhen you stop performing, conversations get easier.“Authenticity leads to genuine connections.” — AicilaRelationships matter more than the transactionNetworking isn’t a sales funnel — it’s a human one.“Networking isn't just about sales.” — KevinEnergy awareness is a form of self-trustYou get to honor your limits without apologizing for them.“Energy management is crucial.” — AicilaCollaboration doesn’t have to drain youWhen you’re with the right people, co-creation feels nourishing.“Co-creation fulfills introverts.” — AicilaYour lived experience is your creative advantageAI can help, but it can’t replace your perspective.“AI lacks the human touch.” — KevinAuthenticity lands because it’s humanWhen you show up as yourself, your work resonates more deeply.“Presence enhances creative impact.” — KevinReal success is built on reciprocityPositive, generous relationships carry you further than any strategy.“Positive relationships drive success.” — KevinClosing ReflectionIf you’ve ever felt like you had to push, perform, or “be more extroverted” to succeed… this conversation is your permission slip to stop.You just need to learn how you work best and build from there.If you want support creating a book or creative business that honors your energy, I'm here to help. Sign up for a free consultation at TheStandoutCreatives.com. Let’s build something that feels true to you.

23: Grow Your Business by Slowing Down with Heidi Weiland

What if growing your business didn’t require grinding harder, but actually slowing down, tending to your nervous system, and building something that feels human and sustainable?Heidi Weiland is a holistic business coach and strategist who went from burned-out freelance web designer to someone helping entrepreneurs blend smart strategy with real self-care. Her work sits at the intersection of nervous system support, authentic marketing, and human-centered business. In this episode, she shares the turning points, hard lessons, and gentle reminders that helped her rebuild her business from the inside out.From Burnout to Real BalanceHeidi’s story starts where so many creative businesses hit a wall: doing everything, being everything, and pretending it’s fine until it isn’t. Burnout pushed her into yoga, deep self-care, and eventually a whole new way of supporting clients.“I got to a point where I was just so burned out. I didn’t know what to do with myself.”Try this: Check in with your body before you check in with your to-do list.Bonus: List three tasks draining your energy right now. What can be paused, delegated, or simplified?Human-Centered Business Isn’t OptionalFor Heidi, business work is human work. Your energy, your nervous system, your values are all the foundations.“Business should be human-centered. We are the foundation of everything we do.”Try this: Before taking on a new project, ask: Does this support the version of me I’m becoming?Bonus: Rewrite one boundary that needs strengthening in your business.Authenticity as the StrategyOne of my favorite things about Heidi is how simple she makes authenticity feel. It's not a branding exercise or a persona. It's just… you.“I’m me and that’s enough. That’s great, actually.”Try this: Notice a moment today where you filtered yourself. How would it feel to soften that filter?Bonus: Share something real with your audience this week: a story, a lesson, a moment.Blending Smart Strategy with Nervous System SupportHeidi’s approach is part intuitive, part tactical. She’ll talk funnels, then ask what your body is telling you. She’ll map your plan, then help you regulate so you can actually follow through.“Blend strategy with nervous system support.”Try this: Before planning your week, take three deep breaths and let your shoulders drop.Bonus: Choose one strategic task and break it into the smallest next step. Your body will thank you.Energy + Task AlignmentThis is where so many creatives get stuck. You can do the work. But should you?“What is sucking your energy? Are there tasks outside your zone of genius that we can shift?”Try this: Highlight everything in your business: green for energizing, yellow for neutral, red for draining.Bonus: Delegate or delete just one red task this week.Relationships, Referrals, and Being a Real HumanHeidi builds her business the same way she lives her life—through genuine connection.“Referrals are just what I call being in the world.”Try this: Reach out to one person you appreciate in your creative circle.Bonus: Share your work in one community space where you already feel comfortable.Key TakeawaysBurnout is often the doorway to a more honest business.Human-centered business leads to sustainable growth.Authenticity is your greatest marketing strategy.Your nervous system matters as much as your strategy.Alignment comes from knowing what energizes you.Relationships build stronger businesses than algorithms ever will.Ready to Grow Your Business Without Burning Out?Heidi’s journey is such a good reminder that you don’t have to choose between success and self-care. You can build something meaningful, aligned, and fully yours without sacrificing your wellbeing.If you’re ready to grow your creative business with more clarity and ease, book a free strategy session at TheStandoutCreatives.com. Let’s make your business feel more like you.