Polly Wyn Jones has been anlayzing advertising for over 30 years. In the past two years, she's published two articles about humor in advertising - how it ebbed and flowed over the past 2 decades, the kinds of humor there are in ads, and if it's coming back. And this is what we discuss.
You can find Polly's two articles here
1. https://www.kantar.com/uki/inspiration/advertising-media/how-to-get-humour-right-in-advertising
2. https://www.kantar.com/north-america/inspiration/advertising-media/starting-to-laugh-again-the-slow-return-of-humour-in-advertising
You can find Polly here:
https://www.linkedin.com/in/polly-wyn-jones-67a0b3137/
**
Find out about our strategy training and conferences at http://www.sweathead.com
You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead
What I Wish I Knew About Brand Strategy Ten Years Ago - Marcelo Ferrarini, The Lego Group
Selling Party Goods During Lockdown - Sweathead Accelerator Work With Senior Strategist Taylor Marks
Staying Strong For Ukraine - Nata Zaharova, Valeria Tymotievych, Andriy Nimkovych
Life Two Weeks Into War In Kyiv, Ukraine - Philipp Paster, former brand strategist at TBWA Ukraine
Lessons From The First Eight Months Of A Strategy Job - Günel Sadigova, Strategist
Advice For Your First Strategy Job - Plus 8 Strategy Career Questions Answered
What People Don’t Understand About Strategists - Pilar McQuirter, Cultural Strategy Director
Trends Worth Your Attention In 2022 - Chike Ume, Hayley Grant, and Matt Klein
Eight Things New Strategists Will Know Once They’re Old Strategists
The Linearity Lie - Why Planning Is A Necessarily Messy Process - Nick Hirst, adam&eveDDB
From Burnout To Making Decisions About Where And How To Live - Pooja Munshi, UN Environment Programme
Strategy While Exhausted - Solo Chat
From Full-Time Rapper to Full-Time Strategist - Rakaa Taylor, Dilated Peoples
Leading with Instinct - Ambika Pai, Chief Strategy Officer
15 Strategy Questions Answered - Walk and Talk, Central Park (bye bye 2021)
Strategy In A Culturally Fluent Way - Dr Anastasia Karklina Gabriel, Brand Consultant
20 Creative Brief Writing Tips - Will Humphrey, Strategy Director
Beating Isolation through ISOLATED Talks - Giles Edwards, Creative Director
Leading Strategy In A Social Media Agency - Rob Engelsman, Head of Strategy & Relevance
The Psychology of Zine-Makers - Clint Johns, Cognitive Psychologist
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored