In episode 239, Kestrel welcomes Lauren Bartley, the head of sustainability and CSR for GANNI, to the show. A Danish contemporary ready-to-wear fashion brand, Ganni is known for building a cult following in the fashion space.
“Nowadays, sustainable or sustainability — it means different things to different people. To you, it might mean plastics and to me, it might mean human rights or circularity or carbon. You know — it’s so broad. I just think we need to move away from this broad brush approach to the subject and I guess, be more specific with which issues actually we’re trying to tackle.” -Lauren
On this week’s show, Lauren shares a bit of background on her distinct way into the fashion industry, and how she found her way to working with Ganni.
We talk about the brand’s resistance to labeling themselves as “sustainable”, how their 44 responsibility gameplay is driving them, and some of the ways they are working to creatively reduce their overproduction and waste, by adjusting their business model.
Soil Association - their mission is to help everyone understand and explore the vital relationship between the health of soil, plants, animals and people. Lauren worked with them in the past.
“For us, we’d like to focus the conversation on trying to become a more responsible company and making responsible choices. In saying that — when we say we don’t identify as a sustainable brand or sustainable company, it’s not excuse-making essentially. And I think that’s where maybe some of the confusion is coming from lately — just to say, “we’re not sustainable” is not an excuse not to act. It's more so that it’s so complicated and it’s so convoluted and there’s so many things to it, that we just prefer to focus on saying responsible and becoming more responsible.” -Lauren
“Out of what we’ve seen so far, we have a higher amount of reorders from all channels — wholesale, resale and e-commerce — instead of an initial large volume purchase, so it already means that we’re buying much closer to demand than previously, and then reducing that risk of wastage. However, with reorders and what we now need to measure actually is if the impact on multiple shipments actually balances out the potential of the waste that’s been saved.” -Lauren speaking about Ganni’s findings thus far, addressing Goal 14: MEASURE IF BY CHANGING COLLECTION DROP STRUCTURE IT HAS AN IMPACT ON OVERPRODUCTION BY 2021
Open Apparel Registry, an open map of global apparel facilities
Fair Wear Foundation, Ganni is working with a consultant to further explore what a living wage means throughout their supply chain
Fashion On Climate Report by McKinsey x Global Fashion Agenda
circular.fashion
Ganni’s 2020 Responsibility Report
Ganni Repeat, Ganni’s rental platform
Ganni’s Responsibility page
Follow Ganni Lab on Instagram >
Follow Ganni on Instagram >
This week's episode is brought to you by OEKO-TEX® - a worldwide association of 18 independent research and test institutes that sets standards for safer textile and leather production and products. The OEKO-TEX® portfolio of independent certifications and product labels help all of us make responsible decisions to choose products that are safer, more environmentally friendly, and manufactured in a socially responsible way.
Learn more about their labels at www.oeko-tex.com.
S04 Episode 160 | NATHALIA JMAGNATHALIA JMAG ON MADE TO ORDER + MORE
S04 Episode 159 | POSITIVE LUXURY + THE BUTTERFLY MARK
S04 Episode 158 | BOYISH ON DOING BETTER DENIM
S04 Episode 157 | REMAKE + MADE IN MEXICO
S03 Episode 156 | CAN SUSTAINABLE BE DAPPER?
S03 Episode 155 | INFLUENCER JAYDE ARCHIVES ON PROUD OUTFIT REPEATING
S03 Episode 154 | MOHINDERS + HEIRLOOM LEATHER TRADITIONS
S03 Episode 153 | ELEVATED LAYERS + BALANCING WASTE IN THE INFLUENCER ERA
S03 Episode 152 | REWILDER + SALVAGING INDUSTRIAL TRASH FOR DESIGN
S03 Episode 151 | ORGANICUP + COMBATING MENSTRUAL WASTE
S03 Episode 150 | LISA GRALNEK + BALANCING AUTHENTICITY AMIDST A TIME OF DISRUPTION
S03 Episode 149 | IKKIVI, TWOFOLD + THE SLOW FASHION SCENE IN INDIA
S03 Episode 148 | BEL KAZAN AND THE POWER + CHALLENGES OF OWNING YOUR OWN FACTORY
S03 Episode 147 | FIREWIRE + DISRUPTING THE SURF INDUSTRY
S03 Episode 146 | RAFA + MAKING VEGAN SHOES IN LA
S03 Episode 145 | TRIBE ALIVE + THE POWER OF INVESTING IN WOMEN
S03 Episode 144 | KNIT WIT ON GOING DIGITAL + WHAT'S HOT IN THE CRAFTING SCENE
S03 Episode 143 | ABLE, LIVING WAGES + THE IMPORTANCE OF PUBLISHING THEM
S03 Episode 142 | LEFT EDIT + ESSENTIALS THAT MAKE AN IMPRESSION
S03 Episode 141 | SUSTAINABLE STYLING + CURATING THE MINIMALIST WARDROBE SHOP
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