Automated marketing, drip campaigns, lifecycle emails...these are all terms you might have heard of. Even if you haven't, chances are you've been a part of the sales funnel that marketers have created in order to receive a series of email messages. So how can you take best practices from this area and adopt them into your own email practice?
Resources:
Episode #47: Email Marketing Hacks
Episode #91: 5 Ways to Guarantee Your Emails Will be Read
Article: How to Create Effective Email Drip Campaigns
Drip campaigns for:
Fanbridge
Constant Contact
MailChimp
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