John Brown discusses the options that struggling and underperforming golf courses have. The first big misconception is that professional advice and exploratory conversations only come with hard sales pitches for club management contracts. This isn't the case at all.
The logic first step to take is to pick up the phone and call a consulting or golf management company. KPI Golf offers free phone consultations, investing hours in learning about the club's challenges and assessing best fit.
Of course, only so much information can be gathered over the phone. Often an on-site visit is necessary, however this can be done for surprisingly little cash outlay.
For less than the cost of a few covers in the restaurant, John says that he'll pay your club a visit and roll up his sleeves. He'll dig into financials, interview staff and members, conduct basic market research, and gather a clear picture of how the club is positioned.
After just a few days, the club receives an exhaustive presentation about where the club stands, competitive set, and recommended next steps toward improvement.
Long Term Consulting is BestAs a next step in a club's turnaround process, John highly recommends a long term consulting agreement. This is effectively standard consulting on a regular cadence that makes sense for the club - typically quarterly or annually.
This allows KPI Golf to dig deeper into the club's culture and learn more about the inner workings of the facility and marketplace. It also allows for performance reviews, planning sessions, and continuous improvement.
John emphasizes that there is no "set and forget" strategy that works. Long term consulting is a great, and inexpensive way to ensure that your club is continually evaluating performance, prioritizing highest impact activities, and holding everyone accountable for results.
John can be reached best through email: john@kpigolf.com
--- Send in a voice message: https://anchor.fm/golf-essentials/messageJohn Brown Shares His 85/50 Golf Course Membership Sales Strategy
Business Golf: Why You're One Fun Day Away from the Keys to the Castle
3 Key Takeaways from a Day of Killer Beachside Golf
What High School Golf is Like in Maine (and Most Everywhere)
Surrounding Yourself with Good People - It Matters
Swing Thought for the Day: Why 2 Levers are Always Better Than 3
Ever Seen a 90 Page Request for Proposal (RFP) in Business?
How to Aim Your Golf Shots Like Jack Nicklaus
Lots of DATA Making My Life Better Today
The Stress is Real for Beginners - FOMU (Fear of Messing Up)
Golf Course Owners: How to Get Vendors Competing for Your Business
Get Your Short Game Feel Down - The Leap Frog Drill
Need More Distance & Consistency? Grip it Softly
Quit Chasing Your Tail and Give Long-Term Improvement a Chance
John Brown’s PGA Show Recap - Hampton Connect, Motorcycles and Mini Launch Monitors
Playing the Canadian PGA Tour & The Infamous Over-Under Rule
Exactly How Free Golf Lessons Are Helping Golf Courses Win vs. Slumping Demand
Ball Position: Why It Matters and How to Be Consistent
Improvement 101 - Own the Fact that You Can't Avoid Putting in the Work
Why Beginners & Casual Golfers Should Never Have to Pay for Golf Lessons
Create your
podcast in
minutes
It is Free
Coach Carvalho Podcast
From Corner2Corner
Golf Podcast: next on the tee
The Dan Le Batard Show with Stugotz
The MeatEater Podcast