Dan Sixsmith discusses the importance of understanding what CEOs care about in order to effectively engage with them. He emphasizes the need to focus on driving top-line growth, technology-related issues, the workforce, corporate financial products and services, customer satisfaction, environmental stability, cost, and sales. Dan highlights that environmental concerns, the workforce, and customer satisfaction are particularly significant to CEOs. He also emphasizes the importance of providing value to CEOs rather than simply delivering a sales pitch. In upcoming episodes, Dan promises insightful interviews with authors on value selling and financial selling. Understanding what CEOs care about and providing valuable insights and solutions is key to successful engagement.
Episode 122: Unstoppable Selling In the ZOOM Economy
Episode 121: In The Spotlight: James Muir and The Perfect Referral
Episode 120: In the Spotlight: Equinox's Michael Macchiarelli
Episode 119: Here's What Happened To The B2B Buyer
Episode 118: Sellers vs. Closers
Episode 117: Top 7 Reasons Prospects Go Dark
Episode 116: Sales Redefined...Again
Episode 115: Playing The Long Game
Episode 114: Buyers: "So What?!"
Episode 113: Time For A New Game Plan
Episode 112: Sales Reps Will Lead Us Back
Episode 111: What You Do Now
Episode 110: Selling Through A Crisis
Episode 109: Pressure!
Episode 108: Transform Your Selling NOW 💰
Episode 107: Kobe Bryant
Episode 106: Sprint Selling + The Easiest Way To Increase Sales
Episode 105: Blueprint For Success in 2020
Episode 103: In The Spotlight- Sheevaun Thatcher's RingCentral Success Story
Episode 102: A Good Rep Is Hard To Find
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