This episode is all about A/B Testing.
In this episode, I have invited Aditya Ghosh, to share his experience and some insights on A/B Testing.
With ~4.5 years of experience in start-up culture, Aditya Ghosh is a speaker, a marketer with cross-functional expertise in product management, business development, digital marketing. He is currently working with PlanetSpark as Associate Vice President and takes care of Product and Growth. Prior to that, he has worked with start-ups like FabHotels, Urban Company.
He has done his masters from Management Development Institute, Gurgaon ( among Top 10 B-Schools in India). In the month of June'19, LinkedIn published a story about his journey so far and honored him as Professionals Of LinkedIn.
He has started a small initiative known as learningtoshare.net which is a platform where you can hire speakers, professional trainers for academic and professional purposes and also provide students with job assistance
Apart from this, he has given guest lectures at IIT Delhi, MDI, and various IIMs on topics like Data Visualization, Digital Marketing, Product Management, Marketing from Scratch, and How to Build your Personal Brand Online.
In this Episode, Aditya Ghosh has shared the following insights,
1. What exactly is A/B testing and why it is important?
2. What are some different ways to do A/B Testing?
3. What are the parameters we should test?
4. For how long we should do A/B testing?
5. What parameters should we check while A/b testing in order to decide which variant is working well?
6. What are the best tools used for A/B testing?
7. What are some Common mistakes marketers do while implementing A/b testing?
Aditya has shared a lot for detailed insights on A/B testing.
Do listen to this episode to know more about A/B testing.
Connect with Aditya Ghosh :
LinkedIn: https://www.linkedin.com/in/ghoshaditya19/
Website: https://www.learningtoshare.net/
Connect with Piyush Kukreja on Instagram >> @thepiyushkukreja
Most Followed Growth Hacker Rohan Chaubey Shares How To Survive Pandemic Gracefully.
21 Days 21 Episodes 21 Guests 21 Learnings #ThePiyushKukrejaShow
Story of Sourabh Rana aka SEO Rana
Everything you need to know about Digital Marketing Jobs
Zero to $210 million in sales (Story of a Solopreneur) ft.James Smiley
Story behind RFM Summit ft. Narveer Singh #E032
PR A LUXURY THAT BUSINESSES CANNOT MISS Ft. Rahul Singh #E029
Best way to Start your career in Digital Marketing #E028
Social Media for Poets | How a Poet can use Social Media to build his/her Brand #E027
what is Dropshipping? (Purely for Beginners) #E026
How to start blogging ? (Hindi) #E025
Is it worth to invest and start a new online Store in 2019? #E024
Build Your Digital Marketing Agency ft.Beefly Pankaj Piyush Talks E01 #E023
Performance Driven Marketing ft. Shashank Shekhar (Founder - Stoned Santa) #E022
Start your career in SEO ft. Shashank Srivastava #E021
SEO for Microsite Vs One Single Site Which is Good? ft.Sourabh Rana #E019
Sharing 90 Days Writing Challenge Journey #E018
Seo for Voice Search Ft.Deepak Shukla #E017
Sharing my first experience of my first ever public talk | #PKVlog #E016
My Blogging failure experience and everything about Blogging #E015
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
The Ramsey Show
Planet Money