Farming with Purpose: Liz Fiedler Mergen’s Vision for Rural Business Growth

2025-09-22

In this insightful episode of 'Rooted Agritourism,' Dr. Liz Fiedler Mergen, the owner of Sunny Mary Meadow flower farm in Central Minnesota, shares her unique journey from a nursing career to becoming a successful flower farmer and rural entrepreneur. Joined by podcast producer Abbey as the guest host, Liz delves into her agricultural upbringing, the evolution of her business Sunny Mary Meadow, challenges in agritourism, and her vision to create sustainable income streams. The conversation covers the logistical and emotional facets involved in building a reputable flower farm, the implementation of agritourism strategies, and the significant role community support plays in her entrepreneurial journey. The episode wraps up with Liz’s favorite and least favorite farm tasks, educational resources, and a teaser for a new tool set to revolutionize farming. Tune in to hear an inspiring story filled with passion, perseverance, and purposeful growth.

00:00 Introduction to Rooted Agritourism

00:19 Meet the Hosts: Dr. Liz and Abbey

01:31 Liz's Agricultural Background

02:18 Life After College and Meeting Josh

05:41 Starting a Family and Farm Life

07:54 Deciding to Stay on the Family Farm

12:38 Building a Sustainable Flower Farm Business

19:13 Legal and Zoning Challenges for Farm Venues

21:06 Deciding to Build New: The Plan

22:05 Collaborating with Local Businesses

24:12 Creating a Multi-Use Space

25:31 Business Strategy and Market Gaps