In the digital marketing world, the use of video content has become increasingly vital for businesses looking to engage their audience and capture their attention. With the rise of short, snappy, and engaging content, such as Reels, the game for ad managers and agencies is continually evolving.
In this week’s episode of the Serve Scale® podcast, we'll explore the importance of Reel ads, how to involve clients in the creative process and strategies for creating effective Reel ads with or without client involvement.
Topics Covered In This Episode:
1. Reels are a powerful tool for advertising, with over 200 billion reels played across Instagram and Facebook every day.
2. Reels are estimated to generate about 10 billion in revenue annually for meta and are a focus for ad managers and agencies.
3. Encouraging client involvement in reel creation involves brainstorming sessions, gathering raw footage, and providing recording tips.
4. When clients resist participating in video creation, ad managers can leverage b-roll and stock footage to create engaging ads without their involvement.
5. Creating reel ads using tools like Canva or outsourcing the editing process can be effective for ad managers.
6. Reel ads require a collaborative effort between ad managers, clients, and possibly outsourced video editors.
7. A strong hook is crucial for reel ads, and messaging matters more than visuals.
Find the full show notes at: https://brandimowles.com/206
Join Brandi for a Live Free training for ad managers and future ad managers at https://brandimowles.com/adtraining
Additional Resources:
Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650
Follow Brandi on Instagram: https://www.instagram.com/brandimowles
Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany
77: Ethical Marketing > Bro Marketing with Michelle Mazur
76: December Income Report: Wrapping up a Million Dollar Year, Launching, and a Week of Rest
75: How to 3x Your Results By Building Relationships in a Super Niche Market with Dina Pruitt
74: 10 Lessons I Learned Scaling to $1 Million
73: How to Use Your Brand Personality to Get Clients Faster with Kira Hug
72: November Income Report and My Exciting Announcement!
71: Best of Replay: Steal My 3 Phase Onboarding Process to Wow Your Clients and Get a Flood of Referrals
70: 5 R’s For Planning Your 2021
69: How Carolyn Heefner Left Her 9-5 and Used Her Existing Network to Scale to $10k+ Months
68: How to Raise a Family, Grow a Business, and Find the Joy in Life with Stacy Tuschl
67: October Income Report: $197K+ Month, Launching, Moving, and Breakthroughs
66: Thinking about Creating Your 2021 Plan? Listen to This Episode First!
65: How Priscilla Green Quadrupled Her Yearly Income and Defined Success on Her Own Terms
64: Creating a High-Ticket Offer You Can Sell To Anyone with Confidence with Laura Wright
63: September Income Report: Entering the Final Quarter of Our Million-Dollar Year
62: How Hollie Lowes Went From Broke Backpacker to a High-Income World Traveler
61: How Jocelyn Panton Successfully Pivoted Her Business During a Pandemic
60: 11 Facebook Ad Managers Share Tips for Starting and Growing Your Business
59: August Income Report: Turning 30, Paying Off $100,000 in Debt, and Big Plans for the Future
58: Transitioning to a Premium Service: Why, How, and When
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
Online Marketing Made Easy with Amy Porterfield