Eric Perner spent most of his early life and career on horseback learning the craft and trade of equine athletic competitions at the highest level. After competing nationwide as a professional journeymen jockey for 10 years he retired and completed his Mechanical Engineering degree at the University of Tulsa, he has since received his Professional Engineering license and served in multiple executive roles in the O&G industry. Later he moved on from the extractive O&G industry and became a full time cattle rancher, Co...
Eric Perner spent most of his early life and career on horseback learning the craft and trade of equine athletic competitions at the highest level.
After competing nationwide as a professional journeymen jockey for 10 years he retired and completed his Mechanical Engineering degree at the University of Tulsa, he has since received his Professional Engineering license and served in multiple executive roles in the O&G industry.
Later he moved on from the extractive O&G industry and became a full time cattle rancher, Co-Founder/CEO of REP Provisions, a direct to consumer supplier of locally raised regenerative meats from local family farms, and COO of Rebellion Energy Solutions, a company focusing on the plugging of leaking O&G wells and the restoration of these lands to regenerative landscapes.
He uses his diverse skill sets to develop unique environmental solutions in the Energy Industry and for various problems facing agriculture. Eric is an educator on the topic of regenerative agriculture and his unique insights show why cattle can be an intricate and necessary part of our grassland ecosystems; however, the improper management of cattle can lead to environmental degradation.
Eric owns the Double P Ranch in Mounds, Oklahoma where they produce grass-fed beef, goat, lamb and pastured pork as part of the supply chain for REP Provisions. He operates his ranch as a Savory Global Business Hub to provide restoration grazing education and guidance for other local ranchers in the methods of holistic management to create the conditions that lead to the regeneration of our native grasslands.
In this episode, Tara and regenerative rancher Eric Perner dive into how truly regenerative agriculture restores soil, water cycles, and biodiversity while improving human health and why voting with your food dollars really matters.
RESOURCES:
- Learn more about Rep Provisions: Vote for the future of food with your dollar! And enjoy a 15% discount while you're at it with Coupon Code COACHTARA: https://bit.ly/3dD4ZSv
- Instagram: @repprovisions
- Get 10% off Peluva minimalist shoe with coupon code COACHTARA here: http://peluva.com/coachtara
CHAPTERS:
00:03 – Host intro & why Eric's back on
02:00 – Sponsor: Rep Provisions coupon and challenge to go regenerative
02:27 – Sponsor: Peluva barefoot shoes ad
04:09 – Gratitude & how they met at Paleo f(x)
05:50 – Eric's mission and founding Rep Provisions
08:03 – Discovering Savory Institute & holistic grazing education
10:52 – Why regenerative agriculture matters for human health
13:26 – Biodiversity collapse, shifting baselines, and extinction alarm
16:04 – Disconnection from food systems and how the "they grow the food" mindset hurts us
20:06 – How to actually vet regenerative brands as a consumer
23:34 – What true regenerative looks like vs greenwashing and "carbon tunnel vision"
27:40 – Ranching as ecosystem stewardship, not just beef production
31:49 – Higher Coaching, labs, HTMA, and biohacking support
34:18 – App, community, and retreats as lower‑ticket ways to work with Terra
36:36 – Fire as a regenerative tool and controlling invasive trees
43:01 – Milkweed, monarchs, and supporting pollinators at home
43:16 – Tallgrass prairie vs monocrop corn: the small water cycle demo
52:40 – Why buying regenerative meat is a powerful vote with your dollars
58:22 – Beef prices, Eric's own health markers, and why quality protein pays off long term
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