Hope Zvara Part 1: The Business of Running a Yoga Studio & Teaching Yoga Online

This week on the podcast I am joined by Hope Zvara. Hope is a yoga teacher, a motivational speaker, a best selling author, a yoga studio owner, the CEO of Mother Trucker Yoga, and so much more. On this episode of the podcast, Hope and I talk about how yoga pulled her out of a dark place personally, how she started teaching yoga, and what inspired her to open a yoga studio. We also dive into knowing your value as a yoga teacher, and why the money side of yoga is important. Of course, Hope and I dive into the business lessons she's learned through owning a yoga studio, as well as how she's been able to take her yoga business online and tips for people who want to do the same. 

This episode was super fun to record and is jam-packed with valuable information! 

Enjoy!

You know the saying, “People won’t remember what you said, but they’ll remember how you made them feel?” That’s true, both in our personal lives AND in our business lives. MINDBODY is a company that knows every customer interaction is a chance for your business to shine and for you to help your customers thrive. With that simple truth in mind, MINDBODY has spent nearly twenty years sweating the details of what it looks like to design and run an extraordinary fitness or wellness business. From offering simple and seamless booking…to being able to greet a new customer by name…to the email that lands in their inbox with a great offer, they obsess over finding ways to allow you to craft a thoughtful, meaningful experience for your customers. Because they know it’s the experience that makes the difference— for you and your customers. Find out more at mindbodyonline.com/pod.

This episode is brought to you in part by OfferingTree. When you’re a yoga teacher and you’re trying to build your digital presence it can be daunting.  First, you might need a website. There are a lot of great tools for building websites like Wordpress, Wix, and Squarespace.  Then you need a way to email your students.  Again there are tools for that like mail chimp and constant contact.  But that’s another account to pay for and a password to remember.  Then you need a way to schedule and register your students.  Again there are tools for that, but it’s another account to create and pay for and another password to remember.  Oh wait, how do I integrate my scheduling tool with my website… Arghhhh! Instead of putting all of this stuff off for another day because it’s too daunting, let me tell you about a better way.  OfferingTree set out to make creating your digital presence fun, easy and affordable. With one account you can create a website in minutes that has your schedule built right in.  They also have email marketing tools to collect email addresses, send newsletters and automated emails to your subscribers. It all works seamlessly together with one account and one subscription.  To learn more about what OfferingTree can do for your digital presence visit offeringtree.com/mbom.  OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount.