Google Ads Strategy with Kyle Sulerud
Business:Marketing
From running ads for parties to investment banking, David Shapiro joined me to talk about Google Ads.
David is the CMO of a $4 billion investment bank, so he gives insight into a different side of Google Ads.
How to Target the Right People?
Which Conversion Attribution Model Should I Use?
How Do I Increase ROI (Return on Investment)?
How Does Audience Targeting Work?
How to Get To the Top Ad Position?
How Does Location Targeting Work?
What is the Display Network?
Why Should You Use Bid Adjustments?
What are Ad Extensions?
What Should You Say in Your Ads?
How To Increase Brand Awareness
How Can I Improve CTR (Clickthrough Rate)?
What is a Good CTR (Clickthrough Rate)?
What Can't I Say in My Ads?
Is Google Ads a Waste of Money?
How to Maximize Results with a Limited Budget
What is Remarketing?
Are Google Search Partners Worth It?
What are Google Search Partners?
What is a Landing Page?
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