Alomá is a CEO, lecturer, and author based in Chicago. He went from working in communications and consulting to lecturing at Northwestern to founding his own marketing company, Threadline. Alomá applies his knowledge of narrative psychology to the practice of marketing and branding, serving as a self-described “couples therapist” for clients and their customers. Join us as Alomá talks about his journey toward founding his dream company and finding time to write a bestselling book, Start with the Story: Brand-Building in a Narrative Economy.
Eating Well in the Pandemic with Carla Hightower ’85, ’87 MD, ’91 GME, ’02 MBA
Unexpected Career Disruption? Here’s How to Respond with Chareen Goodman ’00 MS
How to Talk to Kids with Empathy with Anthony Ward Jr. ’06
The Importance of LGBTQ+ Representation in Music with Spectrum Ensemble, Jaime Esposito ’14 and Stephen Hall ’13
Pivoting in a Pandemic with Caleigh Hernandez ’15
Perspectives on Human Connection during COVID-19 with Vlada Bortnik ‘01
Guided Breathing Exercises and Getting Calm with Coco Cabrel ’87, ’89 MD
The Hustle of Entrepreneurial Endeavors with Neal Taparia ’06
Northwestern Alumni Medal Story with the global operations executive, Bridgette Proctor Heller ’83, ’85 MBA
Northwestern Alumni Medal Story with the Fortune 100 investment management CEO, Yie-Hsin Hung ’84
Northwestern Alumni Medal Story with the US Navy Vice Admiral, Lisa M. Franchetti ’85
The Universality of Music with Bienen School of Music alumna, Amanda Majeski
The Rise of Digital Strategies in Healthcare with Gurpreet Singh ’93, ’94 MS, ’03 MBA
Intentional Diversity and Inclusion Practices Part 2 with Melissa Donaldson ’17 MS
Finding Purpose through the Highs and Lows with Jordan Gross ’16, ’17 MBA
Confidently Advocating for Yourself with Chelsea Hayes ’12 MS
The Best of: Our Favorite Advice from 2019
Tenacity in International Entrepreneurship with Roy Lu ’13
Education Equity for All with Sally Nuamah ’13 MA, ’16 Ph.D.
Journey to All 50 States with Ryan Bernsten ’14
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