SEO Spend Allocation to Own Your Niche -- Tom Wells // Wells & Harris

Tom Wells, Co-Founder of Wells & Harris, talks about the changes and power of SEO data. SEO is often undervalued in comparison to paid search even though the ROI from organic search can be phenomenal when it’s done well. If clickthrough rates are any indication, it’s imperative that brands invest in SEO, but it must be done strategically for positive results. Today, Tom discusses SEO spend allocation to own your niche. Show Notes

Connect With:

• Tom Wells: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter

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