The real threat of Amazon Fresh lies in delivery, says Brick Meets Click’s Bill Bishop

With the news last week that Amazon plans to expand its new Fresh store concept to 28 more locations, the retail giant gave notice that it intends to be a serious player in the omnichannel grocery space. The Seattle-based retail giant is “quietly building a national grocery chain,” Bloomberg reported last week, with Amazon Fresh stores in the works “from Philadelphia to the Sacramento suburbs.” Retail industry expert Bill Bishop of Brick Meets Click was not surprised, and in fact has been expecting this move.