State of the Industry 2025: The Data Behind Gym Success

How many clients should your gym have? What should you charge? When’s the best time to run classes?

In this episode of “Run a Profitable Gym,” Chris Cooper shares highlights from Two-Brain’s 2025 “State of the Industry” report—a comprehensive analysis of stats from gyms around the world, including thousands of Wodify clients.

Chris is joined by Wodify’s CEO, Brendan Rice, to discuss what the numbers reveal about gym performance as we move into 2026.

They discuss trends in retention, attendance and profitability, and they share how top-performing gyms are increasing average revenue per member while cutting discounts.

Chris and Brendan also talk about the shift toward small-group training, why fewer offerings often lead to higher profits, and how gyms can use this year’s data to set smarter goals for 2026.

Tune in, get the facts and use them to build a stronger, more profitable gym. 

Want the real numbers behind gym success? Grab the brand-new “State of the Industry” guide via the link below.

Links

State of the Industry 2025

Gym Owners United

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3:49 - The retention magic number

8:21 - Class times in high demand

15:22 - Class sizes & small group option

22:59 - Headcount & revenue per member

36:20 - Demographic shift opportunity