Sophie Morris : The Sophie effect

Topics covered : Understanding food labels, ultra processed food, the psychology of supermarket shopping, clever food swaps, health halos and handling criticism.

​Welcome to my first episode back after the summer break, I’m joined by health food advocate and Instagram sensation, Sophie Morris.

S​he lives in Greystones, in Wicklow with her husband Robbie and their two boys, Wrio and Max.

And over the past year, her following online has skyrocketed thanks to her no-nonsense food videos — breaking down the tricks of the food industry and showing us how to make smarter choices.

She learned so much about the business of food when she ran her own cookie-dough company (Kooky Dough) back in 2009, and she’s now channelling all of that experience into her brand-new book 'Sophie’s Swaps' — a must-have for anyone who wants to shop and eat with more awareness.

In this conversation, Sophie explains how the food system really works, how we’re being manipulated in the supermarket aisles, what to watch out for on labels, and the clever swaps that can make a big difference​.

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And thanks, as always, for your support of Ready to be Real.

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