How does brand interact with the discipline of marketing?
In this insightful episode, we're joined by Jade Tambini, a B2B marketing expert and course leader at B2B Breakthrough Academy.
With a rich background in consulting and 17 years of experience in B2B, Jade has not only worked her way to director-level positions at DS Smith PLC but has also served as the Chair of the Chartered Institute of Wales.
Jade takes us on a journey through the evolution of B2B marketing, highlighting the seismic shift from traditional person-to-person sales to the current digital landscape.
In this new era, online platforms have become pivotal, transforming customer expectations from simple sales support to a demanding need for leads.
Contrary to common belief, Jade observes that online competition in B2B isn't as saturated as one might think, presenting untapped opportunities for businesses to establish their presence in the digital space.
Jade generously shares her expertise by unveiling the four pillars of B2B marketing, offering a robust framework for businesses navigating the intricate world of B2B Marketing. Not to be missed!
S02.EP10 - Rebranding Strategy with Armin Vit
S02.EP09 - Building A Million Dollar Strategic Agency with Mash Bonigala
S02.EP08 - Logos VS Brands with Bill Gardner
S02.EP07 - Primal Human Desires with Nathan Hendricks
S02.EP06 - Brand Building Mistakes with Jacquelin Lieberman
S02.EP05 - Cracking Complexity with David Benjamin
S02.EP04 - How to Use Curiosity, Improvisation & Intuition to Create More Value with Natalie Nixon
S02.EP03 - Creative Bravery with Lisa Hastings
S02.EP02 - Brand & Culture Fusion with Denise Lee Yohn
S02.EP01 - The 7 Key Business Strategies Businesses Need with Kevin Duncan
Best of Season 1 - 2020
S01.EP23 - Building Stronger Brands with Peter Wilken
S01.EP22 - Building FMCG Brands with Folkert van der Heide
S01.EP21 - Making a Difference with Michael Johnson
S01.EP20 - The Future of Branding with Valerie Jacobs
S01.EP19 - How to Grow Real Brands with Dava Guthmiller
S01.EP18 - Growth, Mentorship & Strategy with Philip VanDusen
S01.EP17 - Personal Branding with Tom Ross & Michael Janda
S01.E16 - Nike & Brand DNA with Matt Watson
S01.E15 - Brand Mastery with Tobias Dahlberg
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