EP 30: Being Intentional: Your Offerings with Racheal Cook

2020-04-17

Did you know that the average millionaire has seven different income streams? That doesn’t mean that they are experts at seven different things, it just means that they are smart about what they offer. So...who wants to be a millionaire? For the final episode of the Building an Intentional Practice series, I sit down with my friend, mentor, and business coach, Racheal Cook, to talk about being intentional with your offerings. Racheal’s journey from the extreme burnout of corporate consulting to running her own business will give you insights for your own bodywork business. Plus, Racheal shares the hidden talent that not only earned her a college scholarship, but also has kept her sane in quarantine.

Did you know that the average millionaire has seven different income streams?

That doesn’t mean that they are experts at seven different things, it just means that they are smart about what they offer.

So...who wants to be a millionaire?

For the final episode of the Building an Intentional Practice series, I sit down with my friend, mentor, and business coach, Racheal Cook, to talk about being intentional with your offerings.

Racheal’s journey from the extreme burnout of corporate consulting to running her own business will give you insights for your own bodywork business.

Plus, Racheal shares the hidden talent that not only earned her a college scholarship, but also has kept her sane in quarantine.

Building an Intentional Practice — Your Offerings:

Learn to diversify your offerings in a way that still makes sense for your business in order to increase income streams and protect your business for times that you can’t perform hands-on work.
How to individualize your offerings to provide premium customer experiences and create lifetime value clients that will support your work no matter what happens in the world.
The value of your hard-earned intellectual property and expertise, and why your massage or bodywork clients will actually see better results when they pay for your services (yes, even right now when you’re tempted to give things away for free!)

Resources from this episode: