FCB is one of the largest global advertising agency networks in the world. FCB Chicago boasts a massive portfolio with clients including Michelob Ultra, GLAD, Milk Bone, Fiat, Maserati, Jack Daniel's, and more.
After 17 years as an account person, Kelly Graves became the first Chief Marketing Office of FCB Chicago, a role she personally helped design. Kelly is our first agency CMO on the Brand Lab Series™. Listen as she discusses the differences between a brand CMO and an agency CMO, as well as the status of the advertising world today.
“Right now, I probably do 47 different things that vary in terms of seniority to lowest guy on the totem pole and I'm not afraid to roll up my sleeves and do all of that."
Health Alliance CXO on the Healthcare Customer Experience | Ep 79
Northwestern University Professor on Chatbots and the Future of CX | Ep 78
Showpad VP of Product Marketing on Selling to the Modern Buyer | Ep 77
Fifth Third VP of Digital Line and Fintech Marketing on Staying Social in a Regulated Industry | Ep 76
Vanille Patisserie President on Building a Luxury Brand | Ep 74
6Sense Chief Marketing Officer on ABM | Ep 73
The Pat Tillman Foundation Executive Director on the Power of Storytelling | Ep 72
Farmer's Fridge Chief Technology Officer on Smart Fridges and Customer Experience | Ep 71
Capgemini Head of Marketing for Manufacturing, Automotive, and Life Sciences on Marketing | Ep 68
CHAARG Founder on Building a Movement of Empowered Women and Fitness | Ep 63
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