In this episode, I hosted Ankit Chaturvedi, VP & Global Head of Marketing at RateGain.
RateGain is India’s first publicly listed SaaS company. They help Hotels and Travel companies accelerate their revenue through acquisition, retention, and wallet share expansion. If you’ve ever booked travel online, you’ve experienced RateGain.
Ankit has over 15+ years of experience, and he shares his thoughts on marketing teams having Revenue targets.
He also shares how to ensure the alignment between marketing targets and overall company goals.
Ankit also shares his secrets about collaborating with other departments to ensure the marketing initiatives are aligned with revenue targets.
All this and more with Ankit in this episode.
Connect with Ankit on LinkedIn - https://www.linkedin.com/in/ankitchaturvedi85/
S1E6 - What is product-led growth? And how to implement it for your SaaS? ft. Wes Bush
S1E5 - Omnichannel eCommerce marketing automation strategy for your buyer's journey ft. Rytis Lauris, CEO of Omnisend
S1E4 - Discussing the 10 mistakes that you're making while sending cold emails ft. Guillaume, CEO of Lemlist
S1E3 - How to create a customer focused marketing strategy for your business? ft. Vivek Jaiswal, CEO at Customer Guru
S1E2 - Ultimate Video Marketing Strategy ft. Shane Barker
S1E1 - Understanding and building customer success strategy ft. Sue Duris
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