Amy Porterfield describes herself as an “ex-corporate girl turned accidental entrepreneur.” It’s hard to believe it was an accident! Amy runs an incredibly successful business teaching other entrepreneurs how to grow their following online. She is an author, podcaster, and occasional speaker with a special knack for building email lists and creating online courses. With that in mind, her appearance on Episode 449 of The Speaker Lab podcast is full of tips for integrating lead magnets into your and other methods for springboarding off of your speaking engagements to maximize your personal brand.
Whether you’re looking for your first gig or a seasoned speaker already, every potential gig is either an opportunity for furthering your mission or a waste of time. As she explains on the show, Amy doesn’t particularly enjoy speaking–even though it’s an important part of any online entrepreneur’s brand. With that in mind, she takes the process of deciding which gigs to take and which to pass up on very seriously. There is no worse feeling as a speaker than getting on stage and realizing you’re in front of the wrong audience! Even if you’re still in the stage where you take whatever gig you can for exposure, this process of discernment is worth your time and attention. Fortunately Amy has a whole toolkit of questions to ask, research to conduct, and red flags to look for so you end up in front of the right people at the right time.
Amy’s shares her invaluable wealth of expertise about entrepreneurial audience-building in this episode. Her advice for leveraging course creation, email lists, and social media is sure to leave you ready to hit the ground running!
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How to Build an Unstoppable Brand with Chris Ducker
Why Coaching Will Transform Your Speaking Career [Coaches Corner]
How to Overcome Burnout with Nour Khatib [Student Highlight]
How to Create Marketable Assets That Will Grow Your Business [Coaches Corner]
How to Be Your Authentic Self with Deepika Sandhu [Student Highlight]
How to Triple Your Income From Speaking with Jake Thompson
How to Face the Grind of Building a Business with Erick Rheam
How to Build Your Speaking Business and Not Just Get Gigs with David Avrin
How Silence Can Lead to Success with Jason Dietrich
How to Leverage Web3, NFTs, and Virtual Reality in your Speaking Business with Terry Brock
Why You Need Vision and Strategy as a Speaker [Coaches Corner]
How to Find Your Why [Coaches Corner]
How to Build a Recession Proof Speaking Business with Erick Rheam
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40 Speaking Lessons from 400 Episodes: Part III
40 Speaking Lessons from 400 Episodes: Part II
40 Speaking Lessons from 400 Episodes: Part I
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