Amy Porterfield describes herself as an “ex-corporate girl turned accidental entrepreneur.” It’s hard to believe it was an accident! Amy runs an incredibly successful business teaching other entrepreneurs how to grow their following online. She is an author, podcaster, and occasional speaker with a special knack for building email lists and creating online courses. With that in mind, her appearance on Episode 449 of The Speaker Lab podcast is full of tips for integrating lead magnets into your and other methods for springboarding off of your speaking engagements to maximize your personal brand.
Whether you’re looking for your first gig or a seasoned speaker already, every potential gig is either an opportunity for furthering your mission or a waste of time. As she explains on the show, Amy doesn’t particularly enjoy speaking–even though it’s an important part of any online entrepreneur’s brand. With that in mind, she takes the process of deciding which gigs to take and which to pass up on very seriously. There is no worse feeling as a speaker than getting on stage and realizing you’re in front of the wrong audience! Even if you’re still in the stage where you take whatever gig you can for exposure, this process of discernment is worth your time and attention. Fortunately Amy has a whole toolkit of questions to ask, research to conduct, and red flags to look for so you end up in front of the right people at the right time.
Amy’s shares her invaluable wealth of expertise about entrepreneurial audience-building in this episode. Her advice for leveraging course creation, email lists, and social media is sure to leave you ready to hit the ground running!
You’ll also learn all about:
Episode Resources:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Creating Your Best Mindset for Success with John Michael Morgan
VAULT: How to Charge a $20K Public Speaking Fee w/ Mitch Joel
Using Tik Tok to Book Gigs with Kyle Scheele
VAULT: How to get Booked to Speak at Colleges
Building a Future-Proof Speaking Business with Chris Ducker
VAULT - Selling Yourself as a Speaker
Embracing Business Development as a Speaker with Mo Bunnell
VAULT - How to Get Started as a Speaker with Jason Hewlett
Being a CEO and a Speaker with Kara Goldin
The Speaking Industry's Future with Blair Nichols
The Future of Virtual Events with Christy Burch
Behind the Scenes with Bryan Harris
Your Signature Message with Erick Rheam
Developing a Powerful Talk with Mike Pacchione
Creating Your Talk with Harriet Turk
Pivoting in Response to the Pandemic with Clint Pulver
The Solution to Overthinking with Jon Acuff
From Music to Comedy to Speaking with Jeremy Rochford
BONUS: 22 Ways to Market Yourself
How to Continue Scaling Your Speaking Business with Nanette Hitchcock
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Money Mondays