Building A Stock And Originals Music Library With Independent Musicians–Ori Winokur (Ep 224)

Ori Winokur is Head of Music at Artlist, a stock music licensing company that was in 2021 named one of the hottest startups in Tel Aviv by WIRED.  Stock music isn't for everyone. The concept may in fact be a turn off for many musicians. This episode may change some minds. 

Artlist’s platform provides users with straightforward licensing agreements and AI-powered recommendations. Ori has two decades of experience as a producer and is an expert on copyright and royalties, tech trends and innovation in the recording space, A&R, and digital distribution.  Ori and Artlist are dedicated to building the a music library using songs by  independent musicians. The also claim to be dedicated to compensating musicians fairly for their  contributions.

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Ori helped established  a  production house and full-service record label within the  platform called Artlist Original. 

Discussed in this episode:

• Stock music as an outlet for indie musicians
• Artist retention of rights in the AL world of stock music world
• The royalty models at Artlist and the industry
• The evolution of the music creator ecosystem 
• How big brands are using Artlist
• Artlist's revenue model 
• The artist submission process

Learn more about Artlist at Artlist.io.

Please enjoy my conversation with Ori Winokur of Artlist.

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