Joining me today is Jennifer Allwood, she is an author, blogger, and podcaster who lives in Kansas City with her husband and four children. She is a speaker and influencer in the Christian space. Her book, Fear is Not The Boss of You is for any woman who has ever been overwhelmed with indecision, paralyzed with fear, or just plain stuck. She is a successful entrepreneur and business coach, who can teach you how to get out of your own way and get on the road to fulfilling the life of your dreams.
When she was little, Jennifer would tell people she wanted to write children’s books when she grew up as she loved reading. Although she has never written books for kids, Jennifer has extended her writing to her blog and her new book. Several years ago, she added her love of writing by creating content for social media to boost her business. Next, she was offered to write a book by a publishing company. After much thought, Jennifer decided that her most significant gift would be to tell other women how to get unstuck from their fears.
Jennifer also talks about her own fears, including training for a triathlon, her concerns during her book writing, and how she niched-down her book for her audience. She chats about how she decided “how much religion” to put in her book and talks about how she used social media to boost her book sales.
Listen in to find why she didn’t shy away from her religious-based niche, why she threw away her entire book with six days to publish, and how creative people think and work. Learn how imposter syndrome sneaks into the life and work of a creative, how to ask another person to endorse or promote your book, and what she would change or do differently when publishing her book.
Show Notes
[01:36] Jennifer and I talk about our similar painting backgrounds. [03:20] Why Jennifer decided to write her book and [05:46] Her transition from teaching painting to coaching women on how to market their business. [08:15] Jennifer shares her fears she had during her writing process. [12:37] Why she pursued a faith-based niche for her book. [14:29] The process of creative thinking versus people who are not creative. [16:10] How much religion is “too much” religion when writing a book. [19:47] What Jennifer personally felt as a result of the pandemic affecting her book launch. [23:30] Social media marketing that worked well for launching Jennifer’s book. [27:13] Jennifer's other recommendations for your book launch. [31:05] Fitting in or not fitting in with the world. [32:32] How Jennifer runs her book club. [34:49] Make your calls to action as simple as possible for people to do. [35:33] Her advice to other women who are working to become authors.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Circle of Profit Jennifer’s Book Fear is Not the Boss of You The Jennifer Allwood Show The Inner CircleSPS 166: From Laid Off To Two Time Award Winning Author with Bill Miller
SPS 165: How To Write A Great Biography / Memoir with Phil Rosenkrantz
SPS 164: Turning Your Chronic Illness Into A Book That Impacts Millions Of Readers with Tori Geiger
SPS 163: The Artist Journey: A Path From Creativity To Bestselling Author & Business Growth with Nancy Hillis
SPS 162: How Are You, Really? - Behind The Scenes Of Writing & Launching My First Book with Jenna Kutcher
SPS 161: Sneak Peak: John C Maxwell Interview from AAL
SPS 160: Quitting My Corporate Because Of My Book with Mick Spiers
SPS 159: How To Get A Multi 6 Figure Advance With Your First Book with Brian Dixon
SPS 158: Lessons Learned In The Trenches Helping 1,000’s Of Authors with Brett Hilker
SPS 157: How To Write & Publish A Memoir That Makes A Difference (Behind The Scenes Of The SPS Coaching Process) with Kerk Murray
SPS 156: Enneagram For Authors: Using Your Enneagram Type To Write & Publish A Better Book with Ian Morgan Cron
SPS 155: The Happy Hustler’s Guide To Writing And Marketing A Book Without Burning Out with Cary Jack
SPS 154: Publishing A Faith-Based Book That Inspires Action & Spreads Your Message with Aaron Schafer
SPS 153: Writing A Children’s Book For Your Kids - How To Do It & Why You Should with Josiah Fogle
SPS 152: Let It Be Easy: Using Publicity & Instagram To Sell Books & Grow Your Business with Susie Moore
SPS 151: Growing Your Influence & Selling More Books Using Instagram with Jordan Lee Dooley
SPS 150: Speak & Write With No Fear with Mike Acker (From Speaker To Author)
SPS 149: The 4 Tendencies of Bestselling Authors & Writing Great Books with Gretchen Rubin
SPS 148: Growing Your Real Estate Investing Business Using A Book with AJ Osborne
SPS 147: From Reading “Published.” To 50,000+ Copies Sold (How I Did It) with Rachel Richards
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