WOC and Allies: Business and Career Realtalk
Education:Self-Improvement
What you “name” something is everything.
For example, when you’re looking for a plumber.
You look for a “plumber” on Yelp and Google and have some options.
Even though it has been a big part of my brand since the beginning, I realized the phrase “Color Your Dreams,” the former title of my podcast, doesn’t mean anything to someone searching for podcasts.
My conclusion: I need to change the title to grow my podcast, and continue to provide accessible education for women of color and allies.
SO…we have changed our name to “WOC and Allies Business & Career Real Talk.”
I know it’s a mouthful, BUT search on Spotify for “WOC Business” or “WOC Career” under “Podcasts & Shows.” I’m #1.
That’s the power of a name AND search engine.
In this episode, we dive into our podcast's evolution from "Color Your Dreams" to "WOC and Allies Business & Career Real Talk." We focus on the power of SEO and its role in connecting with our audience.
What We Cover in This Episode:
Related Podcast Episodes
Episode 57. How to Work When You or a Friend is Neurodivergent (ADHD, Bipolar, Anxiety) with Monica Schrock
Episode 48. Smackdown: Marketing vs. Systems vs. Strategy - Which One Do You Need? with Monica Schrock and Juliana Wise
Episode 4. How to Start Being Less Dependent on Social Media with Monica Schrock
Episode 38. Part 2. One Year Later, How I Became Less Dependent on Social Media with Monica Schrock
Episode 70. 64: How We Get Consistent Clients Without Launching with Monica Schrock
Resources Mentioned:
Connect with Monica Schrock
Follow Elaine on Instagram
Connect with Elaine on LinkedIn
Get Elaine’s GIFS + Gifts Newsletter
Where We Can Connect:
Apply to schedule a call to see if the Color Your Dreams Mastermind is a good fit for you
Schedule a call with me to see if it’s a good fit to work together. We only work with 24 clients at one time to ensure client results
Join my weekly GIFS & Gifts Newsletter
Follow the Podcast
Follow Me on Facebook
Follow Me on Instagram
Connect With Me on LinkedIn
Check out our other podcasts for Women of Color
50. Prioritizing YOU VS. Other People’s Expectations with Christene Joy
49. BTS of My Brand Evolution and Why It’s More Than a Logo with Tiffany Neuman
48. Smackdown: Marketing vs. Systems vs. Strategy - Which One Do You Need? with Monica Schrock and Juliana Wise
47. Scripts and Strategies for Boundaries and Negotiation for WOC Leaders with Accion Opportunity Fund
46. 5 Retreat Reflections with Business Owners + Corporate Leaders
45. How You Can Have a Fulfilling Job and Life with Mac Prichard
44. 5 Business Tips to Be a More Sustainable + Conscious Female Leader with Kim Kiel
43. Leading Change + Managing Overwhelm for You and Your Team with Juliana Wise
42. Should You Get ICF Certified as a Coach? with Dez Stephens
41. Redefining Success as a WOC and First Generation Immigrant with Kat Magsaysay
40. Why Difficult Conversations Improve Our Life + Work Relationships with Erica Courdae and India Jackson
39. Your Relationship With Your Coach Shouldn't Be Codependent + How to Trust Yourself
38. Part 2. One Year Later, How I Became Less Dependent on Social Media with Monica Schrock
37. Dealing with Stress and Burnout as a BIPOC Leader with Nicole Caruth
36. Resting is a Revolution: What We Can Learn From Nature and Seasons and How Capitalism Doesn’t Honor Rest with Brenda Moreno
35. 14 Reflections on My 35th Birthday on Life and Grief
34. How October Was My Best Month in Business With No Launch, FB Blocking Me, and 6 Weeks of Vacation
33. 5 Reflections from My Retreat with Established Business Owners
32. Supportive Ways to Make Money While You Enjoy the Holidays + Life
31. How to Advocate for Yourself as a WOC in Corporate America with Lindsey Ingram
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