Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
Hey rebels, do you think that you are your message? Now, if you've listened to past episodes of the podcast, you know exactly how I feel about this idea.
I've talked to a few other people who do messaging and they tell me that I am the message But I think you are not your message. Other people cannot spread you. A message that matters to your audience is about your audience.
But what it allowed me to see is that there are two schools of thought for finding your message. There is the self centered school and the audience centered school and yes, self-centered is a play on words. But in this episode I want to dive in to both of those and when it can be helpful to have that deep dive in to your life and when you need to focus on being audience centered in your message.
For a full transcript with links visit this episode's blog post page: https://drmichellemazur.com/2019/10/who-should-your-message-focus-on-self-centered-vs-audience-centered-messaging.html
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