In this episode, host Nalin talks to Josh Patton about marketing for Animo: Cross Trainers that raised $21,545 on Kickstarter.
We discuss:
- [2:00] What Animo: Cross Trainers is about, and how this narrowed down the marketing to a specific market.
- [6:06] Collecting emails in niche specific conventions, announcing upcoming expansions, and using facebook ads as part of the pre launch marketing campaign.
- [10:36] Understanding the audience: After getting visitors to the landing page, using this information to re target the facebook ads and get new leads.
- [15:11] Having small giveaways of the game cards at conventions as an incentive to start conversations and collect emails.
- [20:35] Creating sales flyers for customers inviting them to check other products on the series when they buy one.
- [22:41] The 3 emails sent on the week prior to launch to remind people and build excitement about the campaign.
- [24:06] Using facebook groups to share the launch day.
- [25:55] Having a giveaway and a monthly facebook challenge helped in the live campaign as an organic promoter, since people were sharing the kickstarter site with their own networks.
- [31:49] The most successful marketing strategy was having a limited personalized premium reward at the very beginning of the campaign.
- [36:54] The new projects coming up.
Thanks for listening to the Board Game Marketing Podcast!
Kickstarter campaign: https://www.kickstarter.com/projects/animogames/crosstrainers-series-2-of-animo
Website: https://www.animocards.com/
Facebook: https://www.facebook.com/Animocards/
Instagram: https://www.instagram.com/animocards/
Twitter: https://twitter.com/AnimoGames
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
BGMP 054 Distributor and Retailer Marketing with Ross Thompson
BGMP 053 Dogs BOND with Alex Lu
BGMP 052 Creating Videos with Jon Caspian
BGMP 051 Building A Publishing Company With Ed Baraf
BGMP 050 Community Marketing with Danni Loe
BGMP 049 Chai with Connie and Dan Kazmaier
BGMP 048 Crowdfunding on Gamefound with Marcin Świerkot
BGMP 047 The Mariana Trench with Tris Rossin
BGMP 046 Macaron with Ta-Te Wu
BGMP 045 A Conversation with Gabe Barrett
BGMP 044 Top Tale with Peter Seiler
BGMP 043 Indie Game Alliance with Matt Holden
BGMP 042 Mastering Social Media with Dina Ramse
BGMP 041 Alien Puppies with Peter Hoang
BGMP 040 Pets Gone Shady with Brian Rauch
BGMP 039 The Escape Box with Gabe Lawson
BGMP 038 Hogs Of War The Miniatures Game with James Faulkner
BGMP 037 Dice Command with Ejected Planet
BGMP 036 Stars of Akarios with Brendan McCaskell
BGMP 035 Navigating Ads With Brenna Noonan
Create your
podcast in
minutes
It is Free
Survival Horror Podcast
Classic Gaming Brothers
The Danger Club Podcast
Critical Role
Space Cats Peace Turtles