We sit down with Spotify CEO Daniel Ek live in Stockholm at Spotify’s amazing HQ studio (check out the video version of this episode — which plays natively on Spotify!). This was an incredibly special and timely conversation: for those who haven’t been paying attention over the past few years, after revolutionizing music Spotify has now ALSO completely transformed our own industry in podcasting. Starting from way behind with ~zero market share in 2018, Spotify has now aggregated the listener market and amazingly surpassed Apple as the world’s largest podcast platform — including close to home with the Acquired audience, where it has 60%+ market share among you all!
We discuss the origins of this “second act” strategy with Daniel, the vision to move from a music company to an audio company, and what’s coming next with Spotify’s entry into Audiobooks. And of course we relive some key moments from the Acquired canon that Daniel was involved in, including his pivotal conversations with Taylor Swift and her team convincing her to come back to streaming following the release of 1984. Tune in!
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Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.
Episode 50: Apple - Beats
Episode 49: The Stitch Fix IPO
Episode 48: Qualcomm - Broadcom
Episode 47: The Atlassian IPO
Episode 46: Blue Bottle Coffee
Episode 45: HTC, Google and the Future of Mobile
Episode 43: The Square IPO
Episode 42: Opsware (with special guest Michel Feaster)
Episode 41: Booking.com with Jetsetter & Room 77 CEO Drew Patterson
Episode 40: Activision Blizzard
Acquired Episode 39: Whole Foods Market
"About Acquired" on the Anchor Podcast of the Day
Acquired Episode 38: SoundJam (iTunes)
Episode 37: BAMTech, Disney and "the Biggest Media Company You've Never Heard Of”
Episode 36: The LA Clippers
Episode 35: Oculus
Episode 34: The Starbucks IPO with Dan Levitan
Episode 33: Overture (with the Internet History Podcast!)
Episode 32: The Snap Inc. IPO
Episode 31: The Uber - Didi Chuxing Merger with Brad Stone, author of The Upstarts & The Everything Store
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