Free Shipping for Texans Only (Replay)

This is a replay of the episode with Will Roman from Chisos.com. We debate if it's possible to scale a brand voice beyond the founder, highly effective SMS techniques for cart abandonment, pop-up shops, and – of course – why they only offer free shipping to Texans.

You can find show notes and more information by clicking here: https://bit.ly/3mMdz4u 

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