Following changing patterns in in-store foot traffic during the pandemic

The grocery retail industry, like all businesses, has experienced a sea change during the pandemic — although unlike many other retail segments, supermarkets were never forced to close over the last 11 months. As essential businesses, they continued to provide food and necessities to American shoppers, though the patterns of how consumers did their grocery shopping changed dramatically and probably for the long term. Greg Sterling, vice president of market insights for retail analytics firm Uberall, recently joined us for an SN Off the Shelf podcast in which he outlined the trends grocery retail has been experiencing during COVID, and a look forward to what the industry can expect as vaccines continue to roll out in the country and consumers’ shopping behavior continues to evolve.