Featuring:
Ashley Korenblat is a founding Managing Director for Public Land Solutions, a non-profit recreation economy consultant that works from the bottom up directly with communities transitioning away from fossil fuel extraction, and from the top down, on public land legislation and policies that affect this transition, such as oil and gas leasing and land management planning.
Ashley’s involvement with public land began when she served as President of Merlin Metalworks, a bicycle manufacturing company in Cambridge, MA. During that time she became chair of the International Mountain Bicycling Association (IMBA) and worked with the organization to establish MOUs with federal, state, and local land managers.
Ashley has spent the last 15 years at Western Spirit Cycling, an outfitter based in Moab, Utah who runs multi-day trips throughout the US, and is one of the largest holders of recreational permits on the public lands system. Ashley was inducted into the Mountain Bike Hall of Fame in 2003. She was appointed to the Utah BLM Resource Advisory Council for two terms, as well as the Outdoor Recreation Economic Ecosystem Taskforce created by Utah Governor Jon Huntsman. Ashley created IMBA’s Public Lands Initiative and has testified before Congress on the recreation economy. She recently served on The Western Governor’s Association’s Get Out West Committee.
Show Highlights:
In this episode of Channel Mastery, Kristin is joined by Ashley Korenblat, Managing Director for Public Land Solutions, to talk about how business leaders can support climate change solutions within their organizations. While there are many ways that business leaders can help combat climate change, Ashley explains how supporting public lands and informing policy around public lands is essential for the outdoor industry and its consumers.
Kristin and Ashley also speak to the recent passing of the Inflation Reduction Act, supply chain implications, public land solutions, oil and gas land + energy policy, and what you can do to support the climate through your business.
RELATED LINKS
Ep. 192 with Adam Cramer VerdePr.com/blog/channel-mastery-192-adam-cramer-inflation-reduction-act
Public Lands Solutions - publiclandsolutions.org
Western Spirits Cycling - westernspirit.com
Outerbike - outerbike.com
Kristin on LinkedIn - linkedin.com/in/kcarpediem
Verde Brand Communications - VerdePR.com
Kristin Carpenter, Proactive Communications through a Fast-Moving Crisis
124: *Special Episode* Crisis Communication For Your Business During The COVID-19 Outbreak
123: Aimee Ross, Director of Bike Bentonville
122: Tyler Benedict, Bike Rumor
121: Jerod Foster, Associate Professor of Practice in the Journalism and Creative Media Industries Department, Texas Tech University
120: Kristin Carpenter, CEO of Verde Brand Communications and Channel Mastery Host
119: Rick Saez, The Outdoor Biz Podcast
118: Jennifer Kriske, Machines for Freedom
117: Sutton Bacon and Darren Bush, Big Gear Show
116: Kiri Masters, Founder of Bobsled Marketing and The Marketplace Institute
115: Mike Massey and Teddy Schiavoni of Locally
114: Jim Niehues, The Man Behind the Maps + Todd Bennett and Ben Farrow of Open Road Ski Company
113: Chris Guillemet, CEO, velofix
112: Frank Ledwell, Publisher + Editor-in-Chief, Outdoorx4
111: Annelise Loevlie, CEO, Icelantic Skis
110: Peter Kearns, Vice President of Business Development, 180Commerce
109: Gabbi Adams, Business Development for Life Time and Kristi Mohn, Co-Race Director of Big Sugar
108: The Shaping and Evolution of Mountain Bike Racing and Events, A Tribute to Ed Zink
107: Embracing the Opportunity of Click and Collect for Holiday and More with Ryan Atkinson
106: Jen Gurecki, CEO of Coalition Snow & Editor of Sisu Magazine.
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