Book Marketing Show Podcast with Dave Chesson
Business:Marketing
Back in Episode 61, we talked about what it’s like to work with publishers and the differences between legitimate, illegitimate, and vanity presses. But in today’s episode, we talk with an author who has gone the traditional publishing route and self-published. She has also set up her own publishing company.
Anna David became well-known as a freelance writer for magazines and newspapers. When her first novel was picked up, her publisher, unfortunately, ended up in the midst of a scandal, and the book was published under a fake imprint.
Although she received plenty of press, the book did not sell well. This was back in the early 2000s, before everyone, it seems, was on social media. But Anna also realized that unless you are a major celebrity, publishing houses will only do so much for your book.
She found even if the publisher is paying you upfront for the book, you still have to know how to market yourself. She also says it’s important to focus on owning your audience and making sure it’s not an audience you’ll lose should you decide to switch to another publisher or self-publish in the future.
Anna has now become a publisher for others with her friend Kristen McGuiness. She helps new authors establish a writing presence, and she also helps authors with their writing and marketing.
One of the most important lessons to take from this episode is just because you’re able to land a contract with a publishing company, it doesn’t necessarily mean success. Even with traditional publishers, it’s still important you know how to market your book yourself.
For more information about Anna, or any of the resources mentioned, visit the show notes at https://kindlepreneur.com/e63
24. When and How to Change Your Book Title
23. Marketers & Coffee: Lessons learned publishing and marketing with Joanna Penn
22. The Art to Getting an Author Picture for Your Bio
21. Start Your Author Email List ASAP
20. Reviving a Dead Book Case Study #2
19. Marketers & Coffee: Mistakes Authors and Ourselves Have Made
18. How to get Your Book Ranked for More Amazon Book Categories
17. Secret Niche Amazon Categories and Where to Find Them
16. The Power of Book Categories and Sales
15. Using a Heatmap to figure out what Amazon Shoppers Look at
14. Listing Previous Books for More Sales w/ Steve Scott
13. Reviving a Dead Book Case Study #1
12: Setting Up a Book Publishing Company
11. Creating a Symbiotic Package to Market and Sell Your Book
10. What's Better for Self-publishing: KDP Print or CreateSpace?
9: How to Effectively Collaborate with Other Authors on a Book and Double Your Sales
8: How to Get Book Reviews Without an email List, Website or Fans
7: Using Book Promotion Sites to Launch Your Book
6: Using Box Sets to Create Mammoth Marketing Teams for your Sales
5: How Authors Can Sell Their International Rights, the Right Way
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Influence Factor by The Influencer Marketing Factory
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström