Traditional economic theory tells us that humans are generally rational beings and that they make decisions from an optimal perspective. But behavioral economic theory takes into account what we know to be true: that humans are emotional and social beings. What is it, and how does it affect the mindsets of your clients?
We’re joined by Melaina Vinski, a Behavioral Economics Lead for PricewaterhouseCoopers in Canada, to discuss how the concept affects the investment decision-making process and how advisors can use a client’s biases to lead better conversations.
For full show notes and links mentioned in this episode, visit http://bmogam.com/betterconversations.
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26 ESG: Doing well and doing good with your portfolio
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24 Now what? Fred Reish on the future of DOL’s fiduciary rule
23 Inside look at the strategies of the most successful advisors
22 International investing themes for 2017 and beyond
21 Helping clients determine who will be their caregiver
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19 The best learnings of 2016
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16 Peeling back the onion: fund fees
15 Live from Schwab Impact
14 Create, curate and connect: social media for advisors
13 Tax loss harvesting
12 Re-enrollment: Framing the discussion for success
11 The art of communication
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