How Amazon’s Leadership Principles Created a $15B Culture of Innovation with Ethan Evans

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In this episode, I, Ani Filipova, welcome Ethan Evans for Part 2 of our insightful discussion on leadership, culture, and innovation. In case you missed the first episode, Ethan, a former Amazon executive with over a decade of experience, shared foundational insights into Amazon’s leadership philosophy, and his journey at the company. In Part 2, our conversation takes a deeper dive into the Amazon Leadership Principles and how they’ve been instrumental in shaping the company’s extraordinary success. Ethan elaborates on how these principles, such as customer obsession and delivering results, are implemented practically across hiring, performance evaluations, and day-to-day decision-making. Whether you're revisiting Ethan’s insights from Part 1 or joining in for the first time, this episode offers practical lessons on embedding a strong culture, maintaining accountability, and leading with impact.

📖 Expect to Learn: 👉 A recap of Amazon’s Leadership Principles and their evolution over time. 👉 Real-world examples of how these principles manifest in decision-making, innovation, and customer experience. 👉 The role of accountability in sustaining a strong corporate culture. 👉 Challenges of adhering to leadership principles in a growing organization. 👉 Actionable advice for leaders looking to transform their company culture.

📚Chapters: [00:01:53] - Welcoming Back, Ethan Evans [00:02:11] - Amazon Leadership Principles: A Quick Recap [00:02:54] - Evolution of the Principles & Their Implementation [00:06:21] - Applying Principles in Hiring, Reviews, and Promotions [00:12:03] - Accountability and Upholding the Culture [00:15:39] - Daily Manifestations of Customer Obsession [00:18:38] - Adapting to Amazon’s Culture: Lessons Learned [00:27:03] - Leadership Principles and Amazon’s Long-Term Success [00:40:45] - Changing Company Culture: Tips for Leaders [00:43:42] - Reflecting on Amazon’s Principles Post-Tenure [00:45:00] - Why Amazon’s Culture Remains Unique [00:49:27] - Thanks Ethan for coming to the podcast again.

🔗 In case you missed Part 1, Here are the links to Ethan Evans Part 1 episode: 👉🏼 YouTube: https://youtu.be/NeaNF9BPUu8

🎥 Watch the full Part 2 episode on:

👉🏼 YouTube: ⁠https://www.youtube.com/@ChangeIsPossiblePodcast⁠

👉🏼Podcast site: ⁠https://changeispossible.site/

📱 Connect with the Guest Ethan Evans on:

👉 LinkedIn: https://www.linkedin.com/in/ethanevansvp/ 👉 Twitter: https://x.com/EthanEvansVP 👉 YouTube: www.youtube.com/@EthanEvansVP 👉 Website: https://www.ethanevans.com/

📱 Follow the Host Ani Filipova on:

👉 LinkedIn: https://www.linkedin.com/in/anifilipova/ 👉 Personal site: https://anifilipova.me 👉 Facebook: https://www.facebook.com/ani.filipova.148 👉 Instagram: https://www.instagram.com/anifilipova_/ 👉 TikTok: https://www.tiktok.com/@ani_filipova

👍 Don’t forget to subscribe for more episodes on leadership, culture, and transformation. Share your thoughts and experiences in the comments below!